On small versus big businesses, the differences are in more than just size. They’re in approach, mindset, and values. Where big brands are multi-layered corporate structures, small businesses have a small team with little to no red tape. Whereas for big businesses, it often means slower decision-making and rigid processes, whereas small businesses can pivot more quickly.
The answer lies in smart strategies, creativity, and the ability to use digital marketing tools more effectively than big players and unlock a significant competitive edge. According to a recent report by Forbes, 70% of small businesses actively invest in digital marketing to gain visibility and attract new customers. This trend highlights a shift where smaller players are no longer limited by budget or size, but instead can level the playing field through tailored digital marketing strategies.
In today’s time small business should and continue to opt for experiential marketing and executive events that have the power to spark word of mouth and create a more personal connection with a company. When crafted thoughtfully, these experiences can generate leads, foster meaningful connections and ultimately open the door to future sales conversations.
At the heart of memorable experiences lies the ability to forge emotional connections with customers. When customers feel a personal connection with a brand, they are more likely to become loyal advocates, sharing their experiences with others and driving word of mouth. This, in turn, can lead to increased brand visibility, credibility, and influence.
There are several types of memorable experiences that businesses can create to engage their audience. Events and activations, such as workshops, product launches, or festivals, provide opportunities for customers to interact with the brand in a tangible way. Personalized interactions, like tailored messages or surprise gifts, can also create a sense of belonging and appreciation. Immersive storytelling, through compelling narratives or visuals, can help customers connect with the brand on a deeper level.
To plan an engaging experience, businesses should first understand their audience and tailor experiences to their interests. They should align with the brand’s values and mission, ensuring authenticity and consistency. Measuring and optimizing experience-driven initiatives can help identify areas for improvement, while encouraging feedback and iteration can refine the experience over time.
By prioritizing strategic events, businesses can create a lasting impact, drive engagement, and cultivate a loyal community of advocates. As a result, experiential marketing works as a key differentiator, setting a brand apart from its competitors and driving long-term success.
Deepali Mathur, Founder at TTILUXE and EH Communications (Elysian Hues)
