OnePlus has denied rumors of shutting down operations in India, calling such rumors “false” and “unverified.” It assured that everything is running in India as usual for them.
On January 21, OnePlus released an official statement denying the rumors spreading on social media sites and other networking platforms regarding the company possibly pulling out of the Indian market.
Robin Liu, the CEO of OnePlus in the Indian market, wrote on X, “I just wanted to address some misinformation that has been circulating regarding OnePlus in India, our operations, and the like. We are operating normally, and we will continue to do so.”
OnePlus Reassures Stakeholders
“But for now, we encourage all stakeholders to refer to credible information from official sources before disseminating any unverified claims,” the smartphone manufacturer, OnePlus, advised customers. This comes at a time when smartphone firms’ moves in India, which is among the fastest-changing markets for mobile handsets in the world, have started raising concern among those requesting information.
In the last few years, the Indian smartphone market has witnessed intense rumors about brand consolidation, reshuffling, and business operations, especially with the slowing down of growth in the market.
Established back in 2013, OnePlus was an autonomous smartphone company within the industry, but it has always been a sister company to Oppo through various investors and partnerships under the same parent company, BBK Electronics. In 2021, OnePlus fully integrated its operations with that of Oppo, with its research & development and manufacturing operations being fully carried out under its brand. Presently, OnePlus operates within the broader Oppo ecosystem, especially in China and India.
Similar Industry Trends like OnePlus
There is also this consolidation trend among Realme, another brand of smartphones, which found its incubation roots in Oppo. Realme split from Oppo in 2018, though these days, the company seems to be more aligned to its parent company. Smartphone manufacturers in India are struggling to gain scale, reduce costs, and increase their control in the slowing down market.
