Leaks around the Samsung Galaxy S26 Ultra are giving fans an early glimpse at what could be one of the year’s most talked-about Android flagships. New reports indicate that the phone may come in six striking colour options, including vibrant shades that could redefine Samsung’s design choices for its premium lineup.
These leaks emerge as the company prepares for a likely launch on February 25, 2026, at the Galaxy Unpacked event.
Samsung Galaxy S26 Ultra: Colour Options (Expected)
Reliable tipster Evan Blass shared the colour lineup on social media, suggesting the S26 Ultra will launch in the following six finishes:
- Black
- White
- Silver Shadow
- Sky Blue
- Cobalt Violet
- Pink Gold
Among these, cobalt violet is tipped to be the standout or “hero colour” — the shade Samsung will highlight in promotional materials and campaigns. This bold choice marks a departure from the more muted titanium finishes seen on earlier models.
Samsung Galaxy S26 Ultra: New Colours Signal a Design Shift
Previous leaks showed only four colour options — black, white, blue, and purple — based on SIM tray imagery shared online. The addition of silver shadow and pink gold suggests Samsung plans a broader palette at launch.
Some reports note that silver shadow and pink gold might be online-exclusive colours, available only through Samsung’s website or select retail channels.
This shift toward bolder finishes follows a trend seen across flagship devices, as brands explore ways to make premium phones stand out visually in a crowded market.
Samsung Galaxy S26 Ultra: What to Expect at the Galaxy Unpacked Event?
Samsung is expected to officially unveil the Galaxy S26 Ultra along with its siblings — the Galaxy S26 and S26 Plus — at a global Galaxy Unpacked event on February 25, 2026.
The phones may go on sale by mid-March, with pre-orders opening shortly after the event. While official pricing is yet to be confirmed, leaks suggest the Ultra model will remain in the high-end premium segment.
Samsung Galaxy S26 Ultra: Top Specifications (Expected)
Beyond colours, the S26 Ultra is rumoured to pack flagship-grade hardware:
- A 6.9-inch Quad HD+ M14 AMOLED display with up to 120 Hz refresh rate
- A Snapdragon 8 Elite Gen 5 chipset in many regions
- Up to 16 GB RAM and 1 TB storage
- A 200 MP main camera sensor with advanced optics
- Strong battery performance with 60 W wired charging and 25 W wireless support
The device is also expected to retain the built-in S Pen and may introduce features like a Privacy Display to shield sensitive information from side-angle viewing.
Samsung Galaxy S26 Ultra: Colour as a Marketing Highlight
Samsung’s choice to emphasise colour options — especially cobalt violet and pink gold — suggests that design will play a major role in its marketing strategy for 2026. These vibrant options could appeal to buyers seeking personality in their flagship devices, rather than limiting choices to classic black and white.
Industry experts note that strong colour offerings can help differentiate devices in a competitive Android market, especially as competitors like Honour Magic 8 Pro boost specs and features in similar categories.
Samsung Galaxy S26 Ultra Launch Date (Expected)
Samsung is expected to launch the Galaxy S26 Ultra at its annual Galaxy Unpacked event on February 25, 2026. The flagship is likely to debut alongside the Galaxy S26 and Galaxy S26 Plus.
As with previous launches, Samsung may open pre-orders shortly after the event, with retail availability expected by early or mid-March. The launch timeline follows Samsung’s usual early-year flagship strategy.
Samsung Galaxy S26 Ultra Price (Expected)
Samsung has not officially confirmed pricing for the Galaxy S26 Ultra. However, leaks suggest the company may keep the pricing close to the previous generation.
In India, the Galaxy S26 Ultra is expected to start around Rs 1,29,999, similar to the Galaxy S25 Ultra. Higher storage variants could push the price up to Rs 1,59,999, depending on configuration and market conditions.
Industry watchers believe Samsung may avoid a steep price hike to stay competitive against rival premium Android flagships expected in 2026.
