The buzz around the Apple Music Super Bowl LX Halftime Show did not end when the final whistle blew. Puerto Rican superstar Bad Bunny kept himself at the centre of global discussion after fans noticed that his entire Instagram account had suddenly disappeared.
The singer removed all posts, cleared his following list, and erased his profile photo, leaving millions of followers confused and curious about what comes next.
What Happened After Bad Bunny’s All-Spanish Super Bowl Performance?
Bad Bunny headlined the halftime show at Levi’s Stadium on February 8 with a bold performance delivered entirely in Spanish. The show celebrated Latin music and culture, drawing strong reactions worldwide. Many viewers praised the energetic set and cultural representation, while others debated whether a fully Spanish performance suited a traditionally English-dominated event.
Soon after the performance, fans rushed to social media to discuss the show’s impact, making Bad Bunny one of the most talked-about names online.
Donald Trump’s Reaction To The Super Bowl Halftime Show
The controversy grew when US President Donald Trump publicly criticised the performance on social media during the game. Posting on Truth Social, he wrote:
“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER!”
Trump also claimed the performance “makes no sense” and does not reflect “the Greatness of America” or its “standards of Success, Creativity, or Excellence.”
His remarks added a political dimension to the debate and intensified conversations about culture, language, and entertainment in mainstream sports events.
Bad Bunny Instagram Deleted: New Album Era Or Social Media Break?
Soon after the show and the online debates, fans discovered that Bad Bunny’s Instagram profile looked empty. The artist, who had more than 51 million followers, left no explanation for the sudden wipe. Without official confirmation, speculation quickly spread across fan communities.
Some supporters believe the move signals a new music era or upcoming album launch, a strategy artists often use before big announcements. Others suggest that Bad Bunny may have stepped back from online platforms to avoid ongoing political arguments and criticism linked to the halftime show.
Fans React, And Industry Watches Closely
The unexpected social media reset sparked massive online reactions. Many fans described it as a symbolic “fresh start,” while others expressed concern and confusion over the sudden silence. Music industry observers continue to track the situation closely because social media resets often precede major projects, tours, or creative rebranding.
At present, neither Bad Bunny nor his team has issued an official statement explaining the Instagram wipe. The timing, however, has kept the artist in the spotlight long after his halftime performance ended. Whether the move signals a strategic promotion, a personal decision, or a temporary digital reset remains unknown.
For now, the only certainty is that the global superstar has successfully extended the Super Bowl conversation far beyond game day, keeping fans and critics watching his next move closely.
