Etymologically, the word pichwai can be divided into two halves: pich, which means behind (something), and wai, which means hanging. Pichwai paintings emerged as an aesthetic style at Nathdwara temple (located close to the city of Udaipur) centuries ago, after the temple came up in the 17th century: the earliest hangings were placed behind the local shrine of Shrinathji. It is a traditional style of painting dedicated to Shrinathji or Dwarkadheesh, an avatar of the Hindu god Lord Krishna. The elements of Pichwai are close to the Mewar school of paintings that has thrived for centuries, mixing with different kinds of folk and other art schools over the years to transform and evolve into diverse styles under the one umbrella of Pichwais.

Divided over several floors, the Pichwai painting exhibition unveils the various other school of art that has influenced it, owing to socio-cultural factors. Since the Pichwai style is dedicated to Shrinathji, the deity has prime placement in each of the paintings. Usually, the paintings are informed by the aesthetics of the Mewar school of art, with Srinathji’s statue at Nathdwara forming the base of each work.

The borders are adorned with figures associated with the Vaishnavite tradition, such as Nandi the cow, or Krishna in his Vrindavan days. (The idol was carried from Mathura to Rajasthan by the head priests of the temple it had initially resided in.) Since Nathdwara is a living temple, and devotees believe the idol to be a representation of the living deity involved actively in day-to-day life, his activities are chronicled in these paintings.
The Pichwai paintings at the show are mostly contemporary representations of originals made at different points in history. They have been fit into a contemporary ethos for younger collectors.
Like miniatures in the Mewar school, it doesn’t stick to a realist time frame or a sense of perspective. The paintings are flat and favour symbolism over realistic storytelling. Here again, there are some particular paintings, made in the 19th century, that break away from this ethos, influenced by European realism in portraiture. The Pichwai paintings on display at the show are mostly contemporary representations of original works made at different points in history. They have been fit into a contemporary ethos when it comes to borders and framing, to appeal to younger collectors. This may, in some cases, feel like a loss in translation, but brings out vibrant new perspectives in others. Some paintings have been brought down or up in scale, “zoomed” into. Borders have changed to fit contemporary aesthetes.

The Pichwai painting exhibition has been curated by Pooja Singhal and is currently on display at 24, Jor Bagh from 11 a.m.-7 p.m. till 9 October.
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