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Apple’s Cook Doubles Nike Stake, Endorses CEO Hill’s Turnaround Push

Apple CEO Tim Cook bought $3 million worth of Nike shares, nearly doubling his stake and signaling confidence in CEO Elliott Hill’s turnaround plan.

By: CORRESPONDENT
Last Updated: December 28, 2025 01:36:03 IST

WASHINGTON: Apple chief Tim Cook bought shares worth about $3 million in Nike, a move that nearly doubled his personal stake in the sportswear maker and signaled confidence in the turnaround strategy laid out by CEO Elliott Hill. Shares of the company closed 4.6% higher on Wednesday after a regulatory filing showed that Cook, who has been on Nike’s board since 2005, bought 50,000 shares at $58.97 each.

As of December 22, he held about 105,000 shares, according to the filing released on Tuesday. It was the largest open market stock purchase for a Nike director or executive and possibly the largest in more than a decade, said Jonathan Komp, analyst at Baird Equity Research. “(We see) Cook’s move as a positive signal for the progress under CEO Elliott Hill and Nike’s ‘Win Now’ actions,” Komp said.

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