Home > Business > Netflix Given Four Days to Match ‘Superior’ Paramount Offer for Warner Bros Discovery Bid in Epic Media Merger Battle

Netflix Given Four Days to Match ‘Superior’ Paramount Offer for Warner Bros Discovery Bid in Epic Media Merger Battle

Netflix has four days to match Paramount's sweetened $31-per-share offer for Warner Bros Discovery after WBD's board ruled the bid "superior." The $82.7 billion deal faces regulatory review.

By: Prakriti Parul
Last Updated: February 27, 2026 04:20:55 IST

Netflix has been given four business days to beat a sweetened offer from Paramount Skydance for Warner Bros Discovery, after WBD’s board ruled the revised bid a “company superior proposal.” The announcement Thursday afternoon triggers a window for Netflix to respond or risk losing the $82.7 billion acquisition battle.

Why Did WBD Board Label Paramount’s Bid Superior?

In its latest bid, Paramount offered $31 per share for WBD, up from its previous $30 offer. The revised proposal includes a $7 billion regulatory termination fee if the merger is not approved. Paramount also added a “ticking fee” amounting to approximately $650 million in cash each quarter beginning after September.

The increased offer represents a premium over Netflix’s original bid and includes stronger financial protections for WBD shareholders. Paramount Skydance chief executive David Ellison said in a statement: “We are pleased WBD’s board has unanimously affirmed the superior value of our offer, which delivers to WBD shareholders superior value, certainty and speed to closing.”

What was Netflix’s Original Offer?

Netflix’s proposed $82.7 billion acquisition of Warner Bros Discovery’s streaming and studio assets has been under negotiation for months. The deal would combine Netflix with WBD’s extensive content library, including Warner Bros studio, HBO, CNN, and other major entertainment properties.

A special meeting for shareholders to vote on the Netflix acquisition has been scheduled for March 20 by WBD. The impact of Thursday’s announcement on that timescale is yet unknown.

What Does Paramount Skydance CEO Say About the Superior Proposal?

David Ellison, Paramount Skydance chief executive, stated: “We are pleased WBD’s board has unanimously affirmed the superior value of our offer, which delivers to WBD shareholders superior value, certainty and speed to closing.” The bid pressures Netflix amid regulatory hurdles.

How Does WBD Board View the Netflix Merger Now?

Despite the superior label, WBD’s board “continues to recommend in favor of the Netflix transaction and has not withdrawn or modified its recommendation.” Shareholders face a special meeting March 20 to vote on Netflix’s deal. Thursday’s move coincides with Netflix co-CEO Ted Sarandos meeting Trump administration officials in Washington.

What Regulatory Scrutiny Faces Netflix-WBD Merger?

The Justice Department will review for competition threats in entertainment. Sarandos told a US Senate subcommittee earlier this month that President Trump “has been nothing but interested in protecting and creating American jobs,” defending the deal based on his talks.

FAQs

Q: How much higher is Paramount’s new per-share offer?

A: $31 per share, up from $30.

Q: What fees back Paramount’s superior proposal?

A: $7 billion regulatory termination fee; $650 million quarterly ticking fee post-September.

Q: How long does Netflix have to respond?

A: Four business days to propose revisions.

Q: Has WBD withdrawn Netflix recommendation?

A: No, board still favors Netflix transaction.

Q: When is WBD shareholder vote on Netflix deal?

A: Special meeting March 20.

Disclaimer: This article is based on company announcements, regulatory filings, and public statements. Merger negotiations and regulatory reviews remain ongoing.

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