Alia Bhatt and Sharvari are cheering for the Indian Women’s Cricket Team in the ICC Women’s T20 World Cup. They teamed up to make a promo for Star Sports. The ad links their world of the upcoming movie “Alpha” with international cricket. It shows how women excel in both cinema and sports with bravery and hard work.
“From Two Alphas to Fifteen Alphas”
The center of the campaign is the snappy slogan, “Team same, toh jazba bhi same” – which means “Same team, same passion.” This catchphrase emphasizes the spirited guts that link the movie’s main characters with India’s women cricket team.
In YRF Spy Universe’s Alpha, Alia and Sharvari play lead roles as what the film calls the “two Alphas” – strong women in big, dangerous tasks. Then, the campaign talks about the Indian Women’s Cricket Team, calling them the real-life “Alphas.” They’re described as ready to face the world and win cricket’s top prize. With fifteen members, they’re seen as champions-to-be. This clever idea resonated with fans, rapidly spreading on social media. It’s gotten folks excited, whether they’re into movies or cricket.
ICC Women’s #T20WorldCup.#Alpha x #TeamIndia pic.twitter.com/f4jJRjfMYE
— Updates🔔2.O (@bolly_updates66) June 4, 2026
Building Buzz for Two Major Events
This campaign couldn’t come at a better time because hype is through the roof for two big upcoming events. First, the ICC Women’s T20 World Cup starts on June 12, and Indian fans can’t wait to cheer on the Women in Blue. They’re the team everyone hopes will bring home the trophy. Meanwhile, Alpha, directed by Shiv Rawail, is gearing up to be a major Bollywood hit. It’s the first lady-led flick in Aditya Chopra’s spy universe from YRF. Alia Bhatt and Sharvari play kick-butt secret agents in this action movie.
Beyond being a simple cross-promotion, the campaign actually sends a strong statement about women kicking ass in fields typically dominated by men. They draw parallels between the heroic athletes in the World Cup and these cool secret agents in the movie. It’s a celebration of bravery, being a leader, and showing grit no matter where you are or what you do. So whether it’s the field or the silver screen, get ready because India’s women are primed to rock the spotlight and own it globally.
