Music composer Amaal Mallik has stirred a bit of talk online after he claimed that Awarapan 2 and its soundtrack are being targeted by this ‘paid PR’ type of campaign. In a post on social media, he said some rivals do not want the film or the songs to do well, and they’re trying to spread negativity around the whole project, kind of deliberately. His remarks picked up steam fast, going viral, and then fans started sharing all sorts of mixed reactions. Since Awarapan 2 is already getting buzz for the music, and the popular franchise is back on track, this controversy has just added even more attention to the movie ahead of release, almost like extra gravity.
Amaal Mallik Claims A Paid PR Campaign Is Targeting Awarapan 2 And Its Music
Amaal Mallik said that Awarapan 2, and the music around it, are kind of being hit unfairly by a paid PR campaign. As the composer explained, a few people are acting on purpose, trying to build bad buzz, because they do not want the film or its soundtrack to do well.
Thank you for such a brilliant response to a melody that’s the closest to my heart 🙏🏻♥️
Every song needs time to breathe, be taken into the system and then reach and live in the heart of the audience.
There is a huge paid PR being run by rival elements of the film industry that…
— Amaal Mallik (@AmaalMallik) July 22, 2026
His comments then led to lots of back and forth on social media, where fans are sharing mixed views about whether these kinds of online pushes can actually change how a movie performs.
Composer Alleges Rivals Are Trying To Damage The Film’s Growing Buzz
Amaal Mallik also said that a few people might be trying to cut down on the growing buzz around Awarapan 2, kind of like they want the excitement to slow. He mentioned that the movie along with its songs has been getting a really good reaction, but apparently some rivals are allegedly trying to craft a bad picture instead. After his remarks, social media started buzzing, with fans chatting about how competitive this entertainment scene can be and also how those online pushes can shape what people end up believing.
Amaal Mallik Speaks Out As Awarapan 2 Soundtrack Becomes A Talking Point Online
The music of Awarapan 2 has been getting a pretty good response from listeners, and it’s now starting to be one of the biggest things people keep bringing up before the film even arrives. As the soundtrack keeps getting more and more famous, Amaal Mallik talks about what he thinks is some kind of planned attempt to spread negativity around the movie.
Music Composer Defends The Film Amid Allegations Of Negative Publicity
By talking out loud, Amaal Mallik ended up standing by Awarapan 2 and its music, saying they were being unfairly targeted, basically. His comments then led to conversations about how online hype and promotional tricks can shape public opinion, even before a film hits the screens.
