The Super Bowl halftime show featuring Bad Bunny on February 8, 2026, became one of the major talking points of 2026 so quickly. The Puerto Rican superstar performed at the Levi’s Stadium in Santa Clara, California, raising patriotic spirit among his fellow Latin Americans by filling the stage with energetic rhythms, Latin pride, and symbolism.
Bad Bunny Sent a Powerful Message About Love and Unity
The final message from the concert was loud and clear, “The only thing stronger than hate is love.” Millions of people were able to relate to the sentiment, believing it to be a quest for unity and togetherness in a predominantly divided social and political sphere. The performance was a celebration of cultures from all over the Americas and featured a segment on inclusiveness. As one would expect, the scene went viral on social media.
Among those who responded and posted about it were Kylie Kelce, who shared an Instagram post that stated Bad Bunny’s final words and captioned it, “In case you missed it,” stressing that it was about love and being together.
Although it was a brief message, it immediately went viral. The fans interpreted it as endorsing the message carried by Bad Bunny, intending to use his message. Some supported Kelce for spreading positivity, but others were surprised by Kelce’s decision to use a halftime display, especially with over 100 million watching.
Fans have shared a video showing that Bad Bunny mentioned Immigration and Customs Enforcement (ICE) during his Grammy acceptance speech, referring to the ongoing ICE raids in the United States. While accepting his award for Best Música Urbana Album, Bad Bunny used his moment on stage to call for an end to the federal immigration agency’s actions. He said “Before I say thanks to God, I’m gonna say ICE out” and emphasized “We’re not savages, we’re not animals, we’re not aliens. We are humans, and we are Americans.” He also stressed that “the only thing more powerful than hate is love,” urging people to respond to cruelty with compassion.
Bad Bunny fez referência às invasões do ICE durante queda dentro da casita, em seguida mete o pé na porta com a mesma violência com que eles invadem casas de imigrantes. #SuperBowl pic.twitter.com/ksnV53nmwS
— Bad Bunny Brasil 🇧🇷 (@BadBunnyBrasil) February 9, 2026
Bad Bunny Deletes All Instagram Posts and Followers
Following the much-discussed Spanish-language performance, Bad Bunny took another unexpected move by clearing his entire Instagram page. Fans noticed that all his posts were deleted, his subscriber count dropped to zero, and his profile picture disappeared.
The reasons for this shift, whether symbolic, purposeful, or transitory, are unknown, but it immediately became the focus of online conversation.
Currently, Bad Bunny’s Instagram account indicates no new posts or followers, while his older posts show no activity or seem deleted from the platform. However, the artist’s team has made no official explanation regarding the issue, thus sparking speculations on whether the artist has started a new creative phase.
Trump Criticizes Bad Bunny’s Halftime Performance
The online debate is also fueled by former President Donald Trump, who contributed his thoughts after watching the concert. Trump took to Truth Social and declared that Bad Bunny’s performance was “absolutely terrible” and “one of the worst, EVER.”
He argued that “the performance made no sense” and called it “an affront to the Greatness of America.” Trump complained about the Spanish language performance, stating that “nobody understands a word this guy is saying” and further added that “the dancing is disgusting.”
Never the less, Bad Bunny succeeded in making history as an artist due to his Spanish language halftime show at one of the biggest stages globally. Bad Bunny’s event had many profound messages like “Together we are America” and “The only thing stronger than hate is love.”
The event also saw other big stars such as Lady Gaga, Ricky Martin, Green Day, and Charlie Puth, whereas Bad Bunny shared the stage with Pascal, Jessica Alba, Cardi B, and Karol G.
Super Bowl halftime show: The Conversation Around Bad Bunny’s Moves Continues
Regardless of whether the reset by Bad Bunny on his Instagram account represents a protest, a marketing strategy, or a reflection, what can be said for certain is that the topic surrounding his show at the Super Bowl will surely continue to be talked about for a while longer, since fans remain fascinated by his daring moves and the historic show he presented
