Celebrity endorsements have long been a part of the food and beverage industry but many stars are now taking things a step further by becoming investors. Whether it is coffee, protein snacks or plant-based foods, these celebrities are helping shape India’s growing food and wellness market.
Here’s a look at some well-known names and the brands they have backed.
Virat Kohli’s Food And Beverage Investments
Former India captain Virat Kohli has built one of the most diverse investment portfolios in the food and beverage space. He has invested in Rage Coffee, a direct-to-consumer coffee brand known for its vitamin infused instant coffee range.
Along with wife Anushka Sharma, Kohli has also backed Blue Tribe Foods, a company focused on plant-based meat alternatives including vegan nuggets, sausages and keema.
His investments also include Ocean Beverages which offers functional hydration drinks and fruit based beverages. Apart from investing in brands, Kohli also owns One8 Commune, a premium restaurant chain with outlets across several Indian cities.
Deepika Padukone’s Picks
Deepika Padukone has focused on brands centered around healthier eating habits. Through her investment firm, KA Enterprises, she backed Blue Tokai Coffee Roasters, one of India’s leading speciality coffee chains.
She is also an investor in Epigamia, a popular dairy brand known for its Greek yogurt, smoothies and other protein rich products.
Ranveer Singh Starts His Own Nutrition Venture
Rather than investing in an existing company, Ranveer Singh co-founded SuperYou, a nutrition brand that offers protein powders, bars, crisps and wafers. The company focuses on making protein-based snacks more affordable and accessible for everyday consumers.
Hrithik Roshan’s Bet On Cloud Kitchens
Hrithik Roshan has invested in Curefoods, one of India’s biggest cloud kitchen companies. The platform operates several popular food brands such as EatFit, CakeZone and Sharief Bhai.
Kareena Kapoor Khan For Food Tech Investment
Kareena Kapoor Khan has invested in Pluckk, a food tech platform that delivers fresh fruits, vegetables and ready to cook meal kits. The company focuses on clean and fresh produce sourced directly for consumers.
Anushka Sharma Healthy Investment Portfolio
Anushka Sharma has built a portfolio around healthier food choices. She is a strategic investor in Slurrp Farm, a brand known for children’s nutrition products such as millet-based noodles, pancake mixes, cereals and snacks made without refined flour or sugar.
She has also backed Millé, a sister brand offering millet-based breakfast options and high protein everyday foods designed for adults looking for healthier alternatives.
Alongside Virat Kohli, Anushka has also invested in Blue Tribe Foods.
Suniel Shetty Invests In Wellness
Suniel Shetty has been actively backing brands that focus on health and fitness. He is an investor as well as the brand ambassador for Aquatein, a nutrition startup known for its low calorie, keto friendly and lactose free protein water aimed at fitness enthusiasts.
The actor has also partnered with Sbooch, a wellness beverage brand that produces preservative free, low sugar kombucha drinks made using Indian fruits and botanicals.
