Cardi B buys a $500K Audemars Piguet watch ahead of her tour as Stefon Diggs breakup rumors trend after the Super Bowl. Here’s what happened and why fans react.

In an Instagram Reel shared by celebrity jeweler Benny, Cardi proudly showed off the sparkling watch while dressed in a bold black outfit. (Photo: Social Media)
Cardi B grabbed headlines after she bought a luxury Audemars Piguet timepiece worth nearly $500,000 just days after fans noticed tension between her and NFL star Stefon Diggs. Instead of staying silent about her personal life, the rapper focused on celebrating herself and preparing for her upcoming concert tour. Reports highlighted that she treated the purchase as a personal milestone rather than a reaction to online chatter.
In an Instagram Reel shared by celebrity jeweler Benny, Cardi proudly showed off the sparkling watch while dressed in a bold black outfit. She described the buy as motivation before stepping back onto the stage.
“A little gift for me from me,” the 33-year-old rapper announced in an Instagram Reel Benny posted Monday.
Breakup rumors intensified after fans noticed the couple unfollowed each other on Instagram shortly after the New England Patriots lost the Super Bowl to the Seattle Seahawks. Observers also noted her brief “Good luck” message before the game and her early exit from the stadium after a cameo during Bad Bunny’s halftime show.
Although neither star confirmed a split, the timing of the watch purchase fueled speculation online. Some fans connected her retail therapy to the sudden change in their social media activity, while others praised her focus on work and independence.
The luxury watch Cardi bought stands out for its rare design. The piece features an 18-carat white gold case and bracelet paired with a rainbow gemstone bezel. Jewelers describe it as a high-end collector’s item that has become popular among celebrities in recent years.
Benny the Jeweler personally delivered the watch after traveling across the country, adding more buzz to the reveal video. Fans flooded the comments section with reactions, mixing humor with admiration for her self-confidence.
Cardi’s purchase is also linked directly to her upcoming “Little Miss Drama Tour,” which begins in Palm Desert, California. She told fans the watch would help her “set myself up the proper way for tour,” signaling a strong comeback to live performances.
“She bought the wrist candy to set myself up the proper way for tour,’ she continued, adding, ‘I better see you all on tour.’”
The tour announcement already sparked excitement among fans eager to see her perform new music and revisit her biggest hits. Industry observers say the tour could mark a major chapter in her evolving career.