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Spider-Man: Brand New Day has been hogging headlines for its smashing box office numbers in India. But there’s another reason the Tom Holland-starrer is grabbing attention. Fans watching the Hindi-dubbed version of the Marvel film were left surprised after spotting an unexpected reference to the popular sitcom Taarak Mehta Ka Ooltah Chashmah (TMKOC). The clip has now gone viral on social media.
What’s The TMKOC Reference?
The scene features Peter Parker (Tom Holland) and his best friend Ned having a conversation. However, instead of sticking to a literal translation, the Hindi dubbing team localised the dialogue. They added references to the much-loved Taarak Mehta Ka Ooltah Chashmah.
During the exchange, characters such as Bagha, Bawri, Babita Ji, and Jethalal are mentioned. This gave the conversation an Indian flavour. The crossover between Marvel’s friendly neighbourhood superhero and one of India’s longest-running sitcoms caught audiences completely off guard.
Even your friendly neighbourhood Spider-Man knows there’s no escaping the madness of TMKOC! 😂🕷️
Looks like Taarak Mehta Ka Ooltah Chashmah has fans across every universe.#TheFansWorld #SpiderMan #TaarakMehtaKaOoltahChashmah #MarvelMemes #ViralMemes pic.twitter.com/dpQSZ9qayZ— TheFansWorld (@TeamTFW) August 4, 2026
Fans React To The Viral Scene
The dialogue found its way to X and Instagram in no time, and fans shared videos and dropped in their reactions. Many viewers praised the dubbing team’s creativity and called the reference hilarious. Others felt the localisation went a little too far, and argued that the original meaning of the scene had been altered. Some even questioned why the Hindi version included so many TMKOC references instead of staying closer to the English dialogue.
Why The Reference Works
Localised dubbing has become increasingly common in India. Studios often adapt jokes, idioms and cultural references to make Hollywood films more relatable for regional audiences.
Since Taarak Mehta Ka Ooltah Chashmah remains one of India’s most celebrated television shows, the inclusion of familiar characters like Bagha and Bawri instantly resonated with many viewers.
Spider-Man: Brand New Day Continues Its Strong Run
Helmed by Destin Daniel Cretton, Spider-Man: Brand New Day stars Tom Holland as Peter Parker. The film has posted record-breaking collections, and its Hindi version contributed significantly to its success at the domestic box office.
