HõmAnAn, Delhi’s newest design destination, transforms décor shopping into lived experience.
Anubha Aneja
Anyone moving into a new home is aware of the tediousness of searching for the best décor that aligns with one’s design sense, doesn’t mimic other homes, and fits together cohesively. Fortunately, Delhi’s latest design address, HõmAnAn, makes this task an easy one. It is the city’s first experiential retail showhouse and multi-brand marketplace offering the discovery and exploration of the best homegrown Indian décor labels under one roof. Located in Greater Kailash II and founded by Anubha Aneja, HõmAnAn opened its doors on January 16. The theme for its launch paid ode to the Five Senses, emphasising the importance of touch, taste, smell, sight and sound in creating an immersive experience. As Aneja explains, “HõmAnAn believes that design alone does not make a home, it’s the feeling that does. At its heart, HõmAnAn celebrates collaboration. It brings together iconic names like Sarita Handa, Oorja and Jagdish Sutar, alongside emerging homegrown studios such as Studio Karamica and Blacklines Gallery, creating a space where one can experience contemporary design in one space.”
The whole concept revolves around offering completely styled, lived-in spaces where curated pieces of furniture, furnishings, lighting and art, can be explored and felt before being taken home. “HõmAnAn isn’t just a showcase, it’s a shift in perspective. At HõmAnAn, every corner is carefully curated, and each vignette is styled to feel personal and purposeful, transforming furniture and décor into emotive design stories. From sculptural centrepieces to artisanal textiles, the space brings together homegrown and global brands in a refined and relatable context,” says Aneja.
Visitors are welcomed into real-life settings that offer the warmth of a home. The selection is rooted in the spirit of collaboration and guided by a love of Indian craftsmanship. HõmAnAn will also host seasonal collections along with lifestyle showcases and events that celebrate craftsmanship and creativity. “We cater equally to homeowners, designers, architects and real estate professionals seeking not just products but stories that align with their sensibilities. HõmAnAn is about shaping the experience of interiors in a way that is tactile, expressive, and emotionally resonant. It’s about enabling the visitor to truly connect with the space, not merely admire it. The space transforms design aspiration into something personal, lived-in, and lasting through immersive vignettes, curated brand showcases and evolving lifestyle narratives,” says Aneja.
On display is furniture, decor, soft furnishings and artisanal rugs which fuse Indian craftsmanship with global design sensibilities. In Aneja’s words, “Here, design is not just seen, it’s felt. Every corner tells a story. And every space is one worth remembering.”
Speaking about the launch theme, she adds, “The idea of the Five Senses enables every guest, whether media, collaborators, designers, architects, friends or family, to experience HõmAnAn in the way a home should be encountered: intimately, intuitively, and emotionally. Because design alone does not make a home, it’s the feeling that does. Homes are not experienced from a distance. They comfort us, they stay with us long after we leave. Each sense contributes a different layer of belonging.”
To experience touch, a walkthrough was organised for the guests where they could feel the different textures and materials of the products at HõmAnAN. “When someone enters a home, the first thing they do is touch: the door handle, the sofa fabric, the dining chair, the textured wall. The materials decide whether the space feels warm or cold, inviting or distant. At HõmAnAn, touch brings truth to design, textures, finishes and comfort that can only be understood when a piece is experienced in person,” Aneja shares.
Speaking about the other senses, she adds, “Chai, snacks, a meal is one of the most universal ways people experience a home. What you serve and how you serve change how people feel in your space. Food and hosting create memories that last. People may forget the setting, but they remember how a home made them feel through taste. Similarly, every home has a scent – fresh flowers, attar, candles, the scent of cooking etc. This is often what people remember most when they leave. By creating a unique fragrance for HõmAnAn, we give the showhouse an identity that visitors can instantly recall and emotionally connect with. Further, most people buy with their eyes first. The way a space looks, its colours, lighting, and styling help them imagine how they would live in it. HõmAnAn uses visual storytelling to show how different brands come together to create a complete home environment that they can picture themselves in. And a home is never truly silent. It’s filled with music, conversation, footsteps and ambient sounds. Sound influences our mood and brings comfort. Playing soft live music makes the atmosphere feel warm and inviting, rather than a showroom display.”
Located in a 5,000 sq. ft. duplex home with four bedrooms and a lounge, this store challenges the conventions of a retail space. Aneja shares, “There are places to sit, gather, rest and reflect. Design reveals itself through daily rituals rather than visual dominance. Walking through HõmAn-An is less about browsing and more about inhabiting, where objects gain meaning through context, use and memory.”
With a career spanning over 25 years across industries like real estate, hospitality, fashion, lifestyle and luxury, Aneja has made a name for transforming brand narratives into storytelling which unfolds through textures, tones, light and restraint. She elaborates the idea behind her visionary new space, “The showhouse functions as a living canvas. Its interiors shift with the seasons, introducing new collaborations and rotating design stories that ensure no two visits are the same. One room may explore Japandi minimalism softened by Indian sensibilities; another may lean into Victoriancolonial references layered with heritage. Elsewhere, a colour-rich mid-century modern space or a maximalist lounge unfolds with expressive confidence. The fluidity resists fixed aesthetics, reflecting the plural realities of contemporary Indian homes. At HõmAnAn, design is not simply viewed; it is experienced through touch, movement and everyday interaction. This approach reframes how people encounter and purchase décor, challenging the transactional nature of retail. By offering homegrown brands a powerful offline presence in Delhi, our platform foregrounds collaboration over exclusivity and storytelling over status.”
Aneja concludes with, “Spearheaded as an independent initiative, HõmAn-An aligns with the spirit of Atmanirbhar Bharat as a practice. It advocates for self-reliance through shared visibility, proposing a model of Indian luxury that is conscious, collaborative and deeply human. Rather than pursuing perfection, it honours imperfection, handmade detail and the layered realities of lived-in spaces. Ultimately, HõmAnAn is less about selling objects and more about reclaiming meaning. It asks what luxury might look like when shaped by emotion rather than aspiration, by truth rather than trend. In doing so, it offers a compelling glimpse into the future of Indian interior design – one that is lived-in, soulful and alive.”
Noor Anand Chawla pens lifestyle articles for various publications and her blog www.nooranandchawla.com.
