By Svea Herbst-Bayliss NEW YORK (Reuters) -Starboard Value CEO Jeff Smith said Tuesday TripAdvisor should consider selling its restaurant booking platform TheFork. Smith, who was speaking at an invite-only conference in New York, said TripAdvisor had an "amazing" brand, but "there is a huge opportunity to transform and reimagine the user experience to improve revenue growth." His hedge fund is pressing for change at the travel booking site after building a 9% stake in the company earlier this year. "TripAdvisor is too cheap for a company that is growing," he said. (Reporting by Svea Herbst. Editing by Dawn Kopecki and Chizu Nomiyama ) (The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)
