The emphasis on safer formulations with strong advocacy of sulphate and paraben-free products without harmful additives is an industry-wide move.
In recent years, there has been a sea change in the way Indians consume products. Some would even argue that the Indian beauty market is experiencing a seismic shift becase of increased consumer consciousness for ingredient transparency and the desire for premium homegrown products. To cater to this growing need, Vaibhav Mittal founded Karmic Beauty.
He shares, “I am passionate about organic and natural products, believing in their inherent goodness. My mission is to share my love for natural products through Karmic Beauty and enrich lives by connecting people with nature’s gifts. I am committed to offering organic, high-quality and eco-friendly products to elevate the self-care quotient of my consumers.”
Mittal points to a recent report by research platform Redseer which concluded that Gen Z and millennials are leading the shift towards a demand for inclusivity, authenticity, and transparency driven market trends. Hence his brand, Karmic Beauty, is poised for success. “We believe that Indian consumers no longer simply desire products that look good; they expect transparency and clean formulations that are truly good. Our products are natural yet powerful, clean yet effective. We use high concentrations of natural ingredients sourced from different places around the world to make our high-performing formulations. Every product of ours is free of harsh chemicals, sulphates and artificial fragrances, ensuring only the best is delivered to our valued customers.”
The emphasis on safer formulations with strong advocacy of sulphate and paraben-free products without harmful additives is an industry-wide move. Karmic Beauty is one of the frontrunners adhering to it. “Our philosophy is simple. We want to create high-quality, natural products that are inspired by mother Earth! Our commitment to natural and authentic ingredients sets us apart from brands relying on synthetic ingredients. Each of our products is backed by our high-efficacy standards, with ingredients consciously sourced to create value across the supply chain. As an Indian brand, we are both affordable and natural, ideal for quality conscious consumers,” says Mittal.
He further adds, “Our philosophy revolves around natural, gentle care crafted with exclusive and luxurious ingredients. Embrace the purity of natural ingredients with absolutely no compromise. Our formula excludes sulphates, parabens, mineral oils and harsh chemicals. Our formula includes natural ingredients, ECOCERT preservatives, plant based oils and extracts.”
The main focus of Karmic Beauty products is on premium haircare infused with the goodness of pure argan oil. Mittal describes their products thus: “Karmic Beauty is committed to offering formulations made with up to 91.8 percent natural origin ingredients free from harsh chemicals, sulphates and artificial fragrances. We create high-performance haircare solutions, blending nature’s best ingredients with modern science to deliver real results. Our formulations are powered by high concentrations of natural actives like organic Moroccan Argan Oil, hydrolysed keratin, and cold-pressed plant oils, ensuring efficacy without compromise. It is pertinent to note that our products are well-researched and made for Indian hair. The shampoo and conditioners nourish hair from root to tip using pure, luxurious ingredients that preserve natural oils. Packed with vitamins, antioxidants and essential oils, they promote long-term hair health. The ingredients are sourced mindfully, benefitting you and the planet. Experience the transformative power of nature for stronger, shinier and healthier hair.”
Karmic Beauty’s Moroccan Argan Oil Keratin formulations are designed to provide healthy locks. The Karmic Beauty Moroccan Argan Oil Keratin Shampoo addresses common hair issues like dryness, frizz and lifelessness as it deeply hydrates and repairs damaged, colour-treated or chemically processed hair. Infused with organic Moroccan Argan Oil and Keratin Protein, it promises to leave your hair smooth, strong, and radiant.
The Karmic Beauty Moroccan Argan Oil Keratin Conditioner enhances the benefits of the shampoo by providing extra nourishment and protection. This conditioner wraps each strand in a protective layer of Hydrolysed Keratin Protein, in the process effectively restoring softness, preventing split ends and reducing frizz. Both products are enriched with natural, plant-based ingredients such as vitamin E, jojoba oil, sweet almond oil, cold pressed oils, shea butter and hydrolysed keratin, ensuring a luxurious experience as well as visible results.
Karmic Beauty Moroccan Argan Oil Keratin Hair Masque also deeply nourishes, thickens and protects dry and damaged hair while keeping it straight and sleek. Enriched with Organic Moroccan Argan Oil, keratin and essential oils, this keratin hair treatment allows your hair to soak up rich vitamins.
Mittal ends by saying, “If you’re ready to embrace natural, high-quality haircare, let Karmic Beauty transform your routine with the power of nature. With a unique blend of plant-based ingredients and ancient wisdom, we offer a solution that nourishes your hair while promoting sustainability. Our belief that beauty should mirror nature as being pure and authentic sets us apart. Combined with modern science, this unique approach results in effective haircare solutions without compromise. Choose Karmic Beauty. Choose Natural. Choose Luxury.”
Karmic Beauty products are available on the brand website and other e-commerce websites like Nykaa, Myntra, Amazon, Flipkart, and more.
Noor Anand Chawla pens lifestyle articles for various publications and her blog www.nooranandchawla.com.