The BJP has launched a nationwide campaign targeting Bihariorigin voters to secure victory in Bihar elections.
NEW DELHI: The Bharatiya Janata Party, aiming for a return to power in Bihar in the upcoming Assembly elections, has launched an extensive outreach campaign across 150 districts nationwide. Publicly packaged under the broader framework of “Ek Bharat Shreshtha Bharat,” the campaign is rooted in a targeted political strategy focused on identifying and mobilising Bihari-origin voters living across the country, so they return to Bihar and vote. The initiative is being spearheaded by senior BJP leaders Tarun Chugh and Dushyant Gautam, with operational oversight by the party’s core committee under party leader and in-charge Vinod Tawde. Sources stated that these 150 districts were carefully selected through internal assessments based on the concentration of Bihari migrant populations. From metropolitan regions like Delhi and Mumbai to industrial belts in Gujarat, Punjab, and southern states, these areas collectively host lakhs of voters originally from Bihar who are still registered in their home constituencies. The campaign is being executed with the kind of micro-level detail that has come to define the BJP’s election machinery in the last decade. Each BJP mandal, covering 50 polling booths, has been activated. At every booth, five dedicated party workers are being deployed, each responsible for reaching out to around 200 voters. Their primary task is to identify Bihari-origin voters, establish contact, build rapport, and persuade them to return home to Bihar to cast their votes in the upcoming elections. Each of the 150 districts under this campaign has been assigned two dedicated party leaders—one from the political side and one from the organisational team. This dual responsibility ensures both strategic direction and day-to-day execution are handled in a streamlined manner. The leaders report progress to the central command, which is monitoring the effort through detailed data collection from the field. Feedback from these district operations is being analysed daily to identify gaps, track effectiveness, and reallocate resources where necessary. One party leader responsible for a southern state said that, according to the BJP’s internal projections, this targeted voter mobilisation effort could have a significant impact on the electoral math. “Even if we are able to bring 10,000 to 15,000 additional votes per seat, we expect to gain an edge in tightly contested constituencies. Bihar’s political landscape is known for closely fought battles, where even a few hundred votes can decide the winner, and in that context, this campaign could prove decisive in shaping final outcomes,” he told The Sunday Guardian. “The party believes that appealing to migrant identity, emotional connection to one’s roots, and a sense of duty to vote back home will create a powerful motivation for turnout. This emotional layer is being subtly combined with the BJP’s powerful and proven governance narrative and its promise of continued development in Bihar,” he added. Unlike traditional campaigns that rely on mass rallies and central messaging, this effort is hyper-localised, powered by booth-level operations, voter-specific messaging, and real-time adjustments. Every step is being measured, tracked, and optimised, reflecting a corporate-style project management approach in a political context. BJP strategists believe that this Bihari voter mobilisation initiative could emerge as one of the key differentiators for the party in Bihar. More significantly, this is also a signal of a broader trend within Indian politics—where migrant populations, often overlooked, are now being seen as critical electoral assets.