Nas Daily CEO Nuseir Yassin discussed his journey, media’s future, and India’s potential at NXT.
New Delhi: At the NXT Conclave 2025, held at Bharat Mandapam in New Delhi, Nas Daily CEO Nuseir Yassin shared his journey of creating content for 1,000 consecutive days.
“I never missed a single day. After making 1,000 videos in 1,000 days, Nas Daily unexpectedly became a global sensation, amassing over 70 million followers, translating content into 14 languages, and garnering 30 billion views,” he said.
Initially dismissed as a simple TikTok channel, Nas Daily evolved into a major media presence. Yassin asserted that the future of news and media would revolve around social media platforms rather than traditional outlets.
Discussing the future of media, Yassin introduced the concept of “thousand-ification.”
He explained that media consumption has expanded from a single TV screen in the living room to thousands of screens—phones, tablets, laptops, and more. Inside these screens are countless platforms like Facebook, Instagram, YouTube, TikTok, and WhatsApp, creating an ecosystem of media consumption that continues to grow. He emphasised that media is no longer limited to a single news anchor or celebrity but requires thousands of content creators worldwide to convey messages repeatedly.
“Nas Daily is just one of thousands. The future of media demands a thousand-person army,” he remarked.
Addressing the role of social media in soft power, Yassin shared an example of a campaign in collaboration with the UAE called ‘Emirates Loves the World’, which created 60 social media pages to strengthen global ties.
“Each page focused on a different country—Emirates Loves India, Emirates Loves Russia, Emirates Loves China, and so on. This initiative reached a billion people in just a few years. With AI, this number can scale to 600 pages, amplifying its impact.”
He emphasised that India has the potential to lead the future of media, leveraging its talent, resources, and rich storytelling tradition.
“India has everything it takes to shape the next version of global media,” he said, expressing his excitement about visiting the country.
Yassin also showcased a video about the Maha Kumbh Mela, the world’s largest human gathering, which saw 450 million people come together. He highlighted the event’s scale, the logistical challenges overcome, and the massive support from organisations like Adani and the ISKCON Foundation, which provided 100,000 free meals.
“The last time this event happened, we had no airplanes or internet. The next time, we might have flying cars and people living on Mars,” he noted, underscoring how media can present Indian culture in a new light.
The video not only showcased national unity but also demonstrated the power of public-private partnerships.
Reflecting on life expectancy, Yassin shared a personal realisation that changed his career path.
“At 24, I calculated that I had already lived 32% of my life, assuming an average lifespan of 76 years. That thought scared me, so I decided to dedicate the remaining years to something meaningful—media. Now, at 42%, I’m still on that journey,” he said.
This realisation led him to create one video every day for 1,000 days, shaping his career and redefining the role of social media in global storytelling.