Watch the 2026 Rose Parade and Rose Bowl Game live on New Year’s Day. Streaming details, TV channels, timings, teams, and Grand Marshal info.
Rose Parade 2026 Live Streaming
New Year’s Day in the US begins with color, music, and college football tradition. On January 1, 2026, Pasadena once again takes center stage as the iconic Rose Parade rolls through the streets, followed by the historic Rose Bowl Game. From massive floral floats to a high-stakes clash on the gridiron, the day promises nonstop action for viewers watching from home or on the go.
This year’s celebrations bring fresh excitement. The Rose Parade carries the theme “The Magic in Teamwork”, while basketball legend Earvin “Magic” Johnson leads the procession as Grand Marshal. Later in the day, college football fans will witness the 112th Rose Bowl Game, featuring the Indiana Hoosiers against the Alabama Crimson Tide.
Here is everything you need to know about how to watch the Rose Parade and Rose Bowl Game live.
The 137th Tournament of Roses Parade takes place on January 1, 2026.
The parade begins early in the morning and sets the tone for New Year's celebrations across the country.
Millions of viewers tune in every year to watch marching bands, equestrian units, and intricately designed floats covered entirely in flowers.
The 2026 Rose Parade will air across multiple major networks, making it easier than ever to watch.
ABC, NBC, CNN, FOX, KTLA, Telemundo, Univision
For cord-cutters, the parade is available on several streaming platforms. These services allow live viewing on phones, tablets, smart TVs, and laptops.
DirecTV, Fubo, Sling, Hulu + Live TV, Peacock
Notably, CNN will broadcast the Rose Parade for the first time, expanding its reach to a new audience.
NBA Hall of Famer Earvin “Magic” Johnson serves as the Grand Marshal this year. He will lead the parade and take part in the ceremonial coin toss at the Rose Bowl.
His selection aligns with the theme “The Magic in Teamwork”, celebrating collaboration, leadership, and unity.
After the parade, attention shifts to college football. The 112th Rose Bowl Game features a high-profile matchup between two powerhouse programs.
Fans can stream the Rose Bowl Game live through platforms that carry ESPN.
DirecTV, Fubo, Sling, Hulu + Live TV, ESPN+
This matchup adds major playoff implications and national attention to the New Year’s Day slate.
The Rose Parade began in 1890 and remains one of the oldest and most-watched parades in the world. The Rose Bowl Game, often called “The Granddaddy of Them All,” has defined college football history for over a century.
Together, they form a New Year tradition that blends culture, sport, and spectacle.
