VIDEO SHOWS: ALIBABA GROUP SHOWCASING IMMERSIVE ARTIFICIAL INTELLIGENCE EXPERIENCE IN MILAN / SOUNDBITES FROM ALIBABA GROUP SHOWCASE MANAGER AND IOC PRESIDENT KIRSTY COVENTRY RESENDING WITH COMPLETE SCRIPT SHOWS: MILAN, ITALY (FEBRUARY 7, 2026) (REUTERS - Access all) 1. VARIOUS OF SPHERICAL SCREEN INTRODUCING ALIBABA SHOWCASE EXPERIENCE 2. VARIOUS OF PERFORMANCE ON STAGE 3. PRESIDENT OF INTERNATIONAL OLYMPIC COMMITTEE (IOC) KIRSTY COVENTRY WALKING ON STAGE / SPHERICAL SCREEN SHOWING COVENTRY’S AVATAR 4. (SOUNDBITE) (English) PRESIDENT OF INTERNATIONAL OLYMPIC COMMITTEE (IOC), KIRSTY COVENTRY, SAYING: “The movement is moving from just a technology base, an innovation base, into more of an AI, data, and how that's going to allow for us to be more effective. But more importantly, how we can connect. One of my goals is trying to ensure that over the next five, ten, fifteen, twenty years' time, we can connect with people around the world. That is what the uniqueness of the games showcases us. Athletes, fans, spectators from around the world coming together and celebrating in sport.” 5. VARIOUS OF COVENTRY AND ALIBABA GROUP’S CHAIRMAN JOE TSAI HOLDING CRYSTAL BALL AND POSING FOR PHOTOS 6. SCREEN SHOWING DIGITAL EFFECT 7. ALIBABA STAFF WEARING AR HEADSET 8. VARIOUS OF ALIBABA STAFF DEMONSTRATING SHOWCASE EXPERIENCE WITH AR HEADSET ON MILAN, ITALY (FEBRUARY 7, 2026) (ALIBABA GROUP - Broadcast: Must on-screen courtesy "Alibaba Group" / For editorial purpose only / No archive / No resale. Digital: Must on-screen courtesy "Alibaba Group" / For editorial purpose only / No archive / No resale.) 9. VIDEO RECORDING BY AR HEADSET SHOWING IMMERSIVE EXPERIENCE / ALIBABA AI AGENT SAYING (English): “Ciao, Claire. Finally we meet. I’m so glad you accepted our invitation to this fantasy gala.” MILAN, ITALY (FEBRUARY 7, 2026) (REUTERS - Access all) 10. ALIBABA STAFF WEARING AR HEADSET AND EXPERIENCING SHOWCASE 11. SCREEN SHOWING ALIBABA AI AGENT INTRODUCING DIFFERENT OUTFIT 12. ALIBABA STAFF WEARING AR HEADSET 13. SCREEN SHOWING LOOKS 14. (SOUNDBITE) (English) MANAGER OF ALIBABA'S SHOWCASE, LUCAS YAN, SAYING: “You, one day, receive an invitation to a dancing party named Wonder on Ice. So you need a dress code to enter it. But basically, the dress code is you need to find your own vibe and own style to show yourself. So our Alibaba AI agent will help you and guide you to find your own vibe. So you choose your outfits, the fragrance, and cosmetics. And then, when you are collecting all the equipment, then you can go to the ballroom to show your vibe as well as you can." 15. VARIOUS OF STAFF DEMONSTRATING AI MAKE UP EXPERIENCE WITH AR HEADSET ON 16. (SOUNDBITE) (English) MANAGER OF ALIBABA'S SHOWCASE, LUCAS YAN, SAYING: “Behind this experience, it's the same technology that also supports the Games. Like we use Alibaba AI model Qwen, which has a big language model and a visual model to help the avatar understand you more. And also we have one image-to-video generation model to help the visitors form their avatar picture to a dancing movement. So that creates a very unique experience for the visitors." MILAN, ITALY (FEBRUARY 7, 2026) (ALIBABA GROUP - Broadcast: Must on-screen courtesy "Alibaba Group" / For editorial purpose only / No archive / No resale. Digital: Must on-screen courtesy "Alibaba Group" / For editorial purpose only / No archive / No resale.) 17. VIDEO RECORDING BY AR HEADSET SHOWING VISITOR ENTERING GALA AND IMMERSIVE DANCING EXPERIENCE MILAN, ITALY (FEBRUARY 7, 2026) (REUTERS - Access all) 18. VARIOUS OF STAFF SHOWCASING DANCING EXPERIENCE BY WEARING AR HEADSET MILAN, ITALY (FEBRUARY 7, 2026) (ALIBABA GROUP - Broadcast: Must on-screen courtesy "Alibaba Group" / For editorial purpose only / No archive / No resale. Digital: Must on-screen courtesy "Alibaba Group" / For editorial purpose only / No archive / No resale.) 19. VIDEO RECORDING BY AR HEADSET SHOWING IMMERSIVE GALA EXPERIENCE MILAN, ITALY (FEBRUARY 7, 2026) (REUTERS - Access all) 20. VARIOUS OF ALIBABA STAFF POSING WITH HER AVATAR 21. VARIOUS OF GUESTS EXPERIENCING SHOWCASE WITH AR HEADSET ON 22. VARIOUS OF EXTERIOR OF ALIBABA SHOWCASE IN FRONT OF SFORZESCO CASTLE STORY: From slick outfits to tailored makeup and elegant fragrance, Alibaba launched its showcase on Saturday (February 7), offering visitors a futuristic shopping experience powered by latest AI technology in Milan. In the “Wonder on Ice” showcase, located right in front of Sforzesco castle, visitors need to wear an AR headset to explore the virtual retail with an avatar of their own being created. Visitors can then select their preferred clothing and makeup styles with recommendations made by a virtual guide. “Our Alibaba AI agent will help you and guide you to find your own vibe. So you choose your outfits, the fragrance, and cosmetics. And then, when you are collecting all the equipment, then you can go to the ballroom to show your vibe as well as you can,” said Lucas Yan, the manager of the showcase. The immersive experience is supported by Alibaba’s large language and vision models which is also being used as one of the broadcasting solutions for the Winter Olympics 2026, according to Alibaba Group. The showcase event runs from February 7 to 22. (Production: Irene Wang) (The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)
