Having announced KitKat's collaboration with Sporting giant Fomrula 1 by Swiss conglomerate Nestle, the innovators have taken the revolution of a vehicle to a whole new level.
F1 | Watch Video: KitKat Builds Life-Sized Formula 1 Car Entirely Made Up Of Chocolate. (Image Credits: Screengrab)
Having announced KitKat's collaboration with Sporting giant Fomrula 1 by Swiss conglomerate Nestle, the innovators have taken the revolution of a vehicle to a whole new level. The KitKat innovators have launched an enormous life-sized Formula 1 car, which is entirely made up of chocolate as a stunning clip of the same have emerged on social media. The logo of KitKat was inscribed on the vehicle too.
The Formula 1 vehicle notably weighs a mind-boggling 350kg, which equals to well more than 16,900 two-finger KitKats. Reportedly, it needed chocolatier Jen Lindsey-Clark a jaw-dropping 1254 hours to build. Former British racing driver, who now works as a presenter Billy Monger responded to the masterpiece and said the below, as quoted by Nestle UK:
"I've seen some incredible cars at Silverstone but none as unique as this. In racing, we’re always told to stay focused, but even the best drivers know that you can’t perform without a proper break. So, I’m buzzing to be unveiling this giant KitKat car at the home of British racing to kick off the new season, reminding people to take a break and get ready for all of the action."
Wow!
— The Bandit (@thebandit_77) March 6, 2026
The Nestlé F1 car.
5m in length.
350kg weight.
The car is equivalent to 16,900 two-finger KitKats.#F1 #KitKat pic.twitter.com/cNl0EKm7Wq
Scott Coles, who serves as the managing director of Nestle Confectionary in the United Kingdom and Ireland, stated that they took a leap of faith to do this to pay their brand a tribute. Coles said:
"To celebrate our partnership with Formula 1, we wanted to build something truly unexpected. We built the chocolate racing car as a tribute to the precision of the sport and the playfulness of our brand.
With such immersive brand engagement techniques and personalised promotions, one will be forced to wonder if the face of brand engagement is changing. KitKat will feature in key Formula 1 races in Nestle's prominent markets. The chocolate brand also made an appearance in targeted ads during the exhilarating Netflix series, Drive to Survive, thereby giving fans, especially those belonging to the younger generations a way to interact more with it.
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