VIDEO SHOWS: FILE STILL PHOTOS OF UBER BRANDING ON CARS / FILE OF PERSON USING UBER APPLICATION & TAKING A RIDE IN AN UBER / FILE OF UBER EMPLOYEES WORKING / FILE OF OLYMPIC RINGS SHOWS: DUBLIN, IRELAND (FILE – JUNE 29, 2025) (REUTERS – Access all) (MUTE) 1. FILE STILL PHOTOS OF UBER BRANDING ON CARS LONDON, ENGLAND, UK (FILE) (REUTERS - Access all) 2. VARIOUS OF AN UBER PICK-UP BEING ORDERED ON SMARTPHONE 3. UBER CAR ARRIVING FOR PICK-UP LONDON, ENGLAND, UK (FILE) (REUTERS - Access all) 4. VARIOUS OF UBER DRIVER USING NAVIGATION SYSTEM WHILST DRIVING UNKNOWN LOCATION (FILE) (UBER - Access all) 5. VARIOUS OF UBER EMPLOYEES IN OFFICES CORTINA D'AMPEZZO, ITALY (FILE - JANUARY 24, 2025) (REUTERS - Access all) (MUTE) 6. DRONE FLYING OVER OLYMPIC RINGS STORY: Ride-hailing service Uber UBER.N has signed on as a sponsor for next year's Milano-Cortina Winter Olympics, organizers said on Tuesday (October 28), as they prepare for a Games where transportation is likely to be one of the key challenges. Uber said it would work with 5,000 local drivers to help transport people to and from venues during the Olympics and Paralympics where events will be held across a large area of northern Italy. Dedicated pick-up and drop-off zones will be available for Uber passengers at venues. These arrangements will be complemented by detailed in-app directions and real-time mapping to minimize congestion and wait times. Milan, which will stage the opening ceremony and indoor events such as ice hockey and figure skating, is more than 400 kilometers (250 miles) from co-host Cortina d'Ampezzo in the Dolomite mountains. Organizers said in September that they had raised 450 million euros ($525 million) of local sponsorship and were aiming for a target of 550 million euros. The Winter Olympics run from February 6-22, and the Paralympics from March 6-15. Uber announced in July that it would serve as the official rideshare and on-demand delivery partner of the Los Angeles 2028 Olympic and Paralympic Games, as well as Team USA. ($1 = 0.8575 euros) (Production: Clodagh Kilcoyne, Stefan Haskins) (The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)
