Apple Event 2026 Live: Apple is preparing for its biggest event of the year today, with the company expected to introduce the new iPhone 18 and iPhone 18 Pro Max alongside its long-awaited first foldable iPhone. the event will also mark the first major Apple product launch under new CEO John Ternus.Â
Apple has titled the event ‘Surprise and Shine’. The keynote will begin at 10:00 AM PT, which translates to 10:30 PM IST in India. The foldable iPhone has emerged as the biggest talking point ahead of the event, with the latest reports hinting that Apple could call its foldable iPhone the iPhone Duo instead of the iPhone Ultra.
Apple Event 2026 Live
Apple’s September 9 event is expected to focus on its next generation of premium iPhones. The company could introduce the iPhone 18 Pro and iPhone 18 Pro Max as its main flagship models, while the foldable iPhone could become the headline announcement.
The event carries extra significance because it represents Ternus’ first major product presentation as Apple CEO. Analysts are also watching Apple’s AI strategy, including possible updates to Siri, as the company faces growing competition from Google and other AI-focused technology companies.
Apple Event 2026 Live Streaming
Apple will stream the event online through its official platforms. The September 9 keynote starts at 10:00 AM PT in the US, which translates to 10:30 PM IST in India.
| Country/Region | Apple Event 2026 Live Streaming Time |
|---|---|
| US – Los Angeles | 10:00 AM PT, September 9 |
| US – New York | 1:00 PM ET, September 9 |
| UK – London | 6:00 PM BST, September 9 |
| India | 10:30 PM IST, September 9 |
| Australia – Sydney | 3:00 AM AEST, September 10 |
| Australia – Melbourne | 3:00 AM AEST, September 10 |
Apple Event 2026 Live: What Time Does the Event Start Today?
Apple’s September 9 event starts at 10:00 AM Pacific Time. For viewers in India, the keynote begins at 10:30 PM IST tonight. Apple has confirmed the event on its official website, with the company inviting viewers to watch the special event online.
Apple Event 2026 Live: Where to Watch iPhone 18 Pro, Pro Max, Foldable LaunchÂ
Viewers can watch Apple’s September 9 event through the Apple website and Apple TV app. Apple has also listed YouTube as a viewing option for the event.
Link: https://youtu.be/39BalPDuTo0
Indian viewers can therefore tune in from 10:30 PM IST to follow the iPhone 18 Pro, iPhone 18 Pro Max and expected foldable iPhone announcements.
iPhone 18 Pro Launch Today
The iPhone 18 Pro is expected to receive Apple’s latest-generation A20 Pro chip, along with camera and display upgrades. Reports also point to changes to the front-facing camera and Dynamic Island area.
Apple could also increase the price of the Pro model. Recent reports suggest the US starting price could rise compared with the previous generation, although Apple will reveal the final price during the event.
The iPhone 18 Pro is expected to remain one of Apple’s key premium smartphones for the 2026 lineup.
iPhone 18 Pro Max Launch Today
The iPhone 18 Pro Max will likely sit at the top of Apple’s traditional smartphone range before the foldable model. Reports suggest Apple could pair the Pro Max with a larger battery and display improvements, while retaining the premium camera system.
The Pro Max is also expected to use the A20 Pro processor and receive several camera upgrades. Apple has not yet confirmed the complete specifications or price.
Foldable iPhone Launch Today: iPhone Duo or iPhone Ultra?
The foldable iPhone has generated the most attention ahead of Apple’s event. Earlier leaks widely called the device iPhone Ultra, but the latest Bloomberg-sourced report says Apple could launch it under the name iPhone Duo.
The reported foldable will open like a book and could offer a display that expands from around 5.5 inches to 7.8 inches. The device is also expected to focus heavily on multitasking, with reports pointing to side-by-side apps and an iPad-like interface.
The latest report puts the starting price at around $2,000 for a 256GB model, while a 2TB version could approach $3,000. The foldable could ship in October rather than immediately after today’s event.
Apple Event 2026 Live: What All Will Launch?
Apart from the iPhone 18 Pro models and foldable iPhone, Apple could introduce several other products during or around the September launch cycle. Expected announcements include:
- iPhone 18 Pro
- iPhone 18 Pro Max
- First foldable iPhone
- Apple Watch Series 12
- Apple Watch Ultra 4
- AirPods 5
Apple Event 2026 Live: What to Expect From September 9 Event?
The September 9 keynote could become one of Apple’s most important product launches in years. The iPhone 18 Pro models will continue Apple’s flagship smartphone strategy, but the foldable iPhone could represent a much bigger shift in the company’s hardware lineup.
Apple also faces pressure to show progress in AI. Reuters reports that Ternus will have to balance new hardware with Apple’s wider AI ambitions, including the company’s work on Siri.
For Indian viewers, the key time to remember is 10:30 PM IST. The biggest questions tonight will be the final name of Apple’s foldable iPhone, its price, launch timeline and how much the iPhone 18 Pro series changes from the previous generation.
