Apple Event September 2026: Apple is set to host its next major event on Wednesday, September 9, 2026. The event, titled “Surprise and shine,” will begin at 10 a.m. PT and is expected to bring several major hardware announcements.
For viewers in India, the Apple September event will begin at 10:30 PM IST. The event can be watched through Apple’s official website and Apple TV, with Apple’s official YouTube livestream also expected to be available.
The biggest focus is expected to be the next generation of iPhones. Reports suggest Apple could introduce the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone, potentially called the iPhone 18 Foldable or iPhone Ultra.
Apple is also expected to expand its iPhone lineup with the iPhone 18e and iPhone Air 2, although these models may follow a different launch schedule.
Apple Event September 2026: What Is the Date?
The Apple September 2026 event will take place on September 9, 2026, which falls on a Wednesday.
Apple has officially confirmed the event and listed the start time as 10 a.m. Pacific Time. The event is titled “Surprise and shine.”
The September event is also significant because it comes shortly after John Ternus became Apple’s CEO, replacing Tim Cook. It is therefore expected to be the first major iPhone launch under Ternus’ leadership.
Apple Event September 9 Time in India, US and UK
Apple has confirmed the event will begin at 10 a.m. PT.
| Country/Region | Apple Event Time | Date |
|---|---|---|
| India | 10:30 PM IST | September 9 |
| US – Pacific Time | 10:00 AM PT | September 9 |
| US – Eastern Time | 1:00 PM ET | September 9 |
| UK | 6:00 PM BST | September 9 |
For viewers in India, the keynote will therefore begin at 10:30 PM IST on September 9.
Apple Event September 2026 Venue: Where is the Event Being Held?
The Apple September 9 event will be held at the Steve Jobs Theater at Apple Park in Cupertino, California.
The Steve Jobs Theater is one of Apple’s main venues for major product launches.
Apple Event Live Streaming: How to Watch the September 9 Event?
Apple fans around the world will be able to watch the event online.
How to Watch Apple Event on Apple’s Website
The simplest way to watch the September 9 keynote is through Apple’s official Apple Events website.
Open the Apple Events page before the scheduled start time and select the September 9 event. The livestream will begin when the keynote starts.
How to Watch Apple Event on Apple TV
The September event will also be available through the Apple TV app.
Users can open the Apple TV app on supported iPhone, iPad, Mac, Apple TV, and compatible smart-TV devices and look for the Apple event livestream.
How to Watch Apple Event on YouTube
Apple is also expected to livestream the September event on its official YouTube channel.
Viewers can search for Apple’s official September 9 event livestream on YouTube and set a reminder before the keynote begins.
Apple Event Live Streaming in India: When and Where to Watch?
For Indian viewers, the event starts at 10:30 PM IST on September 9.
The event can be watched through:
- Apple’s official website
- Apple TV app
- Apple’s official YouTube livestream
Indian viewers can tune in shortly before 10:30 PM IST to avoid missing the opening announcements.
Apple Event Live Streaming in the US
Viewers in the United States can watch the event at:
- 10:00 AM PT
- 1:00 PM ET
The livestream will be available through Apple’s official online platforms.
Apple Event Live Streaming in the UK
For viewers in the UK, the event starts at approximately 6:00 PM BST on September 9.
Users can watch the keynote through Apple’s website, Apple TV app, and the official YouTube livestream.
Which Apple Products Could Be Showcased on September 9?
The September 9 event could feature several new Apple products.
The expected and rumoured lineup includes:
- iPhone 18 Pro
- iPhone 18 Pro Max
- iPhone 18 Foldable
- iPhone Ultra
- iPhone 18e
- iPhone Air 2
- Apple Watch Series 12
- Apple Watch Ultra 4
- AirPods 5
- Apple TV 4K
- HomePod mini
However, not all of these products are expected to be announced at the same event. Some could be introduced later, particularly the standard iPhone models.
iPhone 18 Pro: Will It Launch on September 9?
The iPhone 18 Pro is one of the strongest expected launches for Apple’s September event.
The phone is expected to receive upgrades in performance, cameras and display technology. Reports have also pointed towards Apple’s next-generation chip and improvements to power efficiency.
Apple has not officially confirmed the iPhone 18 Pro or its specifications yet.
iPhone 18 Pro Max: Will It Launch?
The iPhone 18 Pro Max is also expected to be unveiled alongside the iPhone 18 Pro.
It is expected to remain Apple’s top conventional flagship smartphone, with possible upgrades to the camera system, battery and performance.
A variable-aperture camera has also been discussed in reports, although Apple has not confirmed this feature.
iPhone 18 Foldable: Will Apple’s First Foldable iPhone Launch?
The iPhone 18 Foldable could be the biggest announcement of the September event.
Apple is widely expected to enter the foldable smartphone market with its first foldable iPhone. The device is expected to use a book-style folding design that opens into a larger display.
The phone could compete directly with premium foldable smartphones such as Samsung’s Galaxy Z Fold range.
The exact name remains uncertain. Reports have referred to the device as the iPhone Fold, iPhone 18 Foldable and iPhone Ultra.
Apple has not officially confirmed the final name.
iPhone Ultra: Is It the Foldable iPhone?
The iPhone Ultra name is currently a rumour.
Reports suggest Apple could position its first foldable iPhone above the Pro Max as its most premium smartphone.
If Apple uses the Ultra branding, the device could become the most expensive iPhone in the company’s lineup.
However, Apple has not confirmed that the foldable iPhone will be called iPhone Ultra.
iPhone 18e: Will It Launch at the September Event?
The iPhone 18e is expected to be a more affordable model in Apple’s next-generation iPhone lineup.
However, the iPhone 18e is not expected to be a major part of the September 9 launch if Apple follows the reported split launch strategy.
Reports suggest Apple could introduce the standard iPhone models at a later date, potentially in 2027.
The iPhone 18e could therefore arrive alongside the regular iPhone 18 rather than the premium Pro models.
iPhone Air 2: Will It Launch on September 9?
The iPhone Air 2 is another reported product that consumers are watching closely.
It is expected to be the successor to Apple’s iPhone Air range and could focus on a slim design.
However, current reports suggest the next iPhone Air could also be part of the later iPhone launch cycle rather than the September 9 event.
Therefore, consumers should not assume that the iPhone Air 2 will be unveiled alongside the iPhone 18 Pro and Pro Max.
Will the Standard iPhone 18 Launch on September 9?
The regular iPhone 18 is reportedly unlikely to launch on September 9.
Apple is expected to change its traditional iPhone release strategy by separating its premium and standard models.
The September event could focus on the Pro models and foldable iPhone, while the standard iPhone 18 could arrive in 2027.
The later lineup could include:
- iPhone 18
- iPhone 18e
- iPhone Air 2
This launch strategy would represent a significant change from Apple’s usual September iPhone releases.
Will iPhone 18 Plus Launch at the Apple Event?
There is currently no strong indication of an iPhone 18 Plus launch.
Apple’s future iPhone lineup is reportedly being reorganised, with the company potentially moving away from the traditional Plus model.
Therefore, buyers waiting for an iPhone 18 Plus may need to wait for more information from Apple.
Apple iPhone 18 Lineup: Expected Launch Status
| Model | September 9 Event | Current Status |
|---|---|---|
| iPhone 18 Pro | Expected | Strongly rumoured |
| iPhone 18 Pro Max | Expected | Strongly rumoured |
| iPhone 18 Foldable | Expected/rumoured | Apple’s first foldable iPhone |
| iPhone Ultra | Possible | Reported name for foldable |
| iPhone 18 | Unlikely | Reportedly delayed |
| iPhone 18e | Unlikely | Expected in later launch cycle |
| iPhone Air 2 | Unlikely | Expected in later launch cycle |
| iPhone 18 Plus | Unlikely | No strong launch indication |
Apple Watch Series 12: Will It Launch?
The Apple Watch Series 12 is expected to be among the new products showcased during the September event.
Apple traditionally uses its September events to introduce new Apple Watch models alongside new iPhones.
The Series 12 could receive improvements in performance, battery life, display technology and health-related features, although Apple has not officially revealed its specifications.
Apple Watch Ultra 4: Will It Launch?
The Apple Watch Ultra 4 is also expected to be announced.
The Ultra range is Apple’s premium smartwatch family designed for users looking for a larger and more rugged Apple Watch.
The new generation could receive performance, battery and durability improvements.
Will AirPods 5 Launch at the Apple Event?
Apple could also announce AirPods 5 during the September event.
The new AirPods could bring improvements to sound quality, battery life and connectivity.
However, AirPods 5 are less certain than the iPhone 18 Pro, iPhone 18 Pro Max and new Apple Watch models.
Could Apple Launch a New Apple TV and HomePod?
Apple could also showcase new smart-home products.
Possible announcements include an updated Apple TV 4K and refreshed HomePod mini.
These products are considered less certain than the major iPhone and Apple Watch launches.
Apple Event September 9: Expected Products at a Glance
| Apple Product | Expected Status |
|---|---|
| iPhone 18 Pro | Expected |
| iPhone 18 Pro Max | Expected |
| iPhone 18 Foldable | Strongly rumoured |
| iPhone Ultra | Rumoured name for foldable |
| Apple Watch Series 12 | Expected |
| Apple Watch Ultra 4 | Expected |
| AirPods 5 | Possible |
| iPhone 18 | Reportedly delayed |
| iPhone 18e | Reportedly later |
| iPhone Air 2 | Reportedly later |
| iPhone 18 Plus | Not expected |
| Apple TV 4K | Possible |
| HomePod mini | Possible |
What Apple Products Are Not Expected on September 9?
The standard iPhone models are currently less likely to appear at the September event.
The products reportedly scheduled for a later launch include:
- iPhone 18
- iPhone 18e
- iPhone Air 2
- iPhone 18 Plus
The exact launch schedule could change, and Apple has not officially confirmed the timing of these products.
Why the September 9 Apple Event Could Be Important
The September event could be one of Apple’s most important product launches in recent years.
The biggest reason is the potential debut of Apple’s first foldable iPhone. Apple has so far remained outside the mainstream foldable smartphone market while companies such as Samsung, Google and other manufacturers have released multiple generations of foldable devices.
A foldable iPhone would therefore mark a major expansion of Apple’s smartphone portfolio.
The event will also introduce the next generation of Apple’s premium iPhones and potentially new Apple Watch models.
Apple Event September 2026: Key Details
- Event: Apple “Surprise and shine”
- Date: Wednesday, September 9, 2026
- India Time: 10:30 PM IST
- US Time: 10:00 AM PT / 1:00 PM ET
- UK Time: 6:00 PM BST
- Venue: Steve Jobs Theater, Apple Park, Cupertino
- How to watch: Apple.com, Apple TV app and official YouTube livestream
- Expected iPhone: iPhone 18 Pro
- Expected iPhone: iPhone 18 Pro Max
- Foldable: iPhone 18 Foldable
- Possible name: iPhone Ultra
- Later models: iPhone 18, iPhone 18e and iPhone Air 2
- Other expected products: Apple Watch Series 12 and Apple Watch Ultra 4
- Possible products: AirPods 5, Apple TV 4K and HomePod mini
- iPhone 18 Plus: Not currently expected
Disclaimer: Apple has not officially confirmed all products mentioned in this article. Details about iPhone 18 models, foldable iPhone, iPhone 18e and Air 2 are based on reports and rumours.
