Apple Event 2026 Live Streaming US: Apple is hosting its special “Surprise and shine” event today, September 9, 2026, with the keynote scheduled to begin at 10 AM Pacific Time and 1 PM Eastern Time.
Apple has confirmed that viewers can watch the event through Apple.com, the Apple TV app, and YouTube Live. The event is expected to bring major announcements from Apple, with the next-generation iPhone lineup among the products attracting the most attention.
Apple Event 2026 US Start Time: When Does It Begin?
The September 9 Apple event will begin at the following US times:
- Eastern Time (ET): 1:00 PM
- Central Time (CT): 12:00 PM
- Mountain Time (MT): 11:00 AM
- Pacific Time (PT): 10:00 AM
- Alaska Time: 9:00 AM
- Hawaii Time: 7:00 AM
Apple’s official event listing confirms the keynote starts at 10 AM PT.
Where to Watch Apple Event 2026 Live in the US?
US viewers have multiple official options for watching Apple’s September 9 keynote.
Watch on Apple Website
The simplest option is Apple’s official Events webpage. Viewers can open the Apple Events page shortly before the scheduled start time to access the livestream.
Watch the Apple Event: @apple.com
Apple’s event page specifically says viewers can tune in at apple.com.
Watch on Apple TV App
The event is also available through the Apple TV app on supported devices.
This provides another official option for viewers who prefer watching the keynote on a television or compatible Apple device. Apple has specifically listed the Apple TV app as an official viewing platform.
Watch on YouTube Live
Apple has also confirmed that the September 9 event will be available through YouTube Live.
The YouTube option is useful for viewers who want to watch through a browser, smartphone, tablet, computer, or supported smart TV.
Watch the Apple Event on YouTube
What Is the ‘Surprise and Shine’ Apple Event?
“Surprise and Shine” is Apple’s official name for the September 9 event.
Apple has promoted the event as a special keynote, with the company inviting viewers to tune in on September 9. The official Apple Events page currently lists the event and its streaming options.
Will Apple Launch iPhone 18 Today?
The iPhone lineup is expected to be one of the main attractions of the event.
The iPhone 18 Pro and iPhone 18 Pro Max are among the models being discussed ahead of the keynote. There is also significant interest in reports that Apple could introduce its first foldable iPhone.
However, Apple has not confirmed every product expected to appear ahead of the keynote. Readers should therefore treat unreleased specifications, names and pricing as reports until Apple officially announces them.
Will Apple Launch a Foldable iPhone?
A potential foldable iPhone is one of the biggest questions surrounding Apple’s September event.
Reports have suggested that Apple could enter the foldable smartphone market with a premium device. If announced, it would represent a major expansion of Apple’s iPhone portfolio.
Apple has not officially confirmed the foldable iPhone before the event, so the final product name, specifications, and price remain subject to the company’s announcement.
What Else Could Apple Announce?
Alongside the expected iPhone announcements, Apple could showcase other products and updates during the keynote.
Possible announcements discussed ahead of the event include:
- iPhone 18 Pro
- iPhone 18 Pro Max
- Apple’s first foldable iPhone
- New Apple Watch models
- Updated AirPods
- New software and ecosystem features
The final list will be confirmed during the event.
Apple Event 2026 Live Streaming US: Key Details
| Details | Information |
|---|---|
| Event | Apple “Surprise and shine” |
| Date | September 9, 2026 |
| US Start Time | 1 PM ET / 10 AM PT |
| Central Time | 12 PM CT |
| Mountain Time | 11 AM MT |
| Alaska Time | 9 AM AKT |
| Hawaii Time | 7 AM HST |
| Live Stream | Apple.com, Apple TV app, YouTube Live |
| Expected Highlights | iPhone 18 Pro, iPhone 18 Pro Max, possible foldable iPhone |
Apple Event 2026: What Time Should You Tune In?
US viewers should tune in before the scheduled start time to avoid missing the opening announcements.
For viewers on the East Coast, the event starts at 1 PM ET. Those on the West Coast can watch from 10 AM PT. Central and Mountain Time viewers can tune in at 12 PM CT and 11 AM MT, respectively.
Apple’s official event page remains the best source for the livestream, while Apple’s YouTube channel and Apple TV app provide additional viewing options.
Apple Event 2026 Live Streaming
The Apple “Surprise and shine” event begins today, September 9, at 1 PM ET/10 AM PT in the US. Viewers can watch the keynote live on Apple.com, the Apple TV app, or YouTube Live.
The event could become one of Apple’s biggest product launches of the year if the company unveils the iPhone 18 Pro, iPhone 18 Pro Max and its long-rumoured first foldable iPhone.
