Apple Event Highlights 2026: Apple has launched a new lineup of premium devices at its September 9 event, with the iPhone Duo becoming the biggest attarction as the company’s first foldable iPhone. Alongside the foldable, Apple launched the iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4.Â
The new products bring upgrades across cameras, performance, battery life, AI, health tracking and audio. Apple has also expanded its premium smartphone range with new storage and color options, while its latest watches focus heavily on health monitoring and personalised fitness insights.Â
Apple Event Highlights 2026
The September 2026 event marked a major change for Apple’s hardware lineup. The company introduced its first foldable iPhone, upgraded its Pro iPhone models and refreshed both its smartwatch and AirPods ranges.
The iPhone 18 Pro and iPhone 18 Pro Max use the new A20 Pro chip and add a 48MP Fusion Main camera with variable aperture. The iPhone Duo brings a 7.6-inch foldable display and a 5.4-inch outer screen.
Meanwhile, AirPods 5 add active noise cancellation to an open-ear design, while the Apple Watch Series 12 and Ultra 4 introduce Apple’s new Health Sensing System.
iPhone 18 Pro Launched
Apple has launched the iPhone 18 Pro with a 6.3-inch Super Retina XDR display and ProMotion support up to 120Hz. The phone runs on the A20 Pro chip, which Apple has paired with a new vapour chamber for improved thermal performance.
The biggest camera upgrade comes in the form of a 48MP Fusion Main camera with variable aperture. The aperture can automatically adjust depending on lighting and depth requirements. The phone also has a 48MP Fusion Ultra Wide camera and a 48MP Fusion Telephoto camera. Apple offers up to 8x optical-quality zoom.
The iPhone 18 Pro also gets a redesigned Dynamic Island, Camera Control, an Action button and Ceramic Shield 2 on the front. Apple has integrated Apple Intelligence and Siri AI into the device.
iPhone 18 Pro Price, Storage and Colours
The iPhone 18 Pro starts at ₹1,64,900 in India. It comes in:
- 256GB: ₹1,64,900
- 512GB: ₹1,89,900
- 1TB: ₹2,39,900
- 2TB: ₹3,14,900
The available colours are Black, Silver, Glacier and Burgundy.
iPhone 18 Pro Max Launched
The iPhone 18 Pro Max brings the same A20 Pro platform and Pro camera system but uses a larger 6.9-inch Super Retina XDR display.
The phone features a 48MP Fusion Main camera with variable aperture, 48MP Ultra Wide and 48MP Telephoto cameras. Apple has also focused on battery improvements, with the Pro Max offering up to 43 hours of video playback.
Like the smaller Pro model, the Pro Max supports ProMotion up to 120Hz, Dynamic Island, Camera Control, Action button, Apple Intelligence and Siri AI.
iPhone 18 Pro Max Price, Storage and Colours
The iPhone 18 Pro Max starts at ₹1,79,900 in India.
- 256GB: ₹1,79,900
- 512GB: ₹2,04,900
- 1TB: ₹2,54,900
- 2TB: ₹3,29,900
The Pro Max comes in Black, Silver, Glacier and Burgundy.
iPhone Duo Launched
The iPhone Duo is Apple’s first foldable iPhone and the headline product of the event. It uses a book-style design and opens to reveal a 7.6-inch Super Retina XDR folding display. When closed, users get a 5.4-inch outer display.
Both screens support ProMotion, Always-On display and Dynamic Island. Apple has also added a nano-texture finish to the inner display to reduce glare. The phone has a titanium frame and hinge cover and measures just 5.2mm thick when open.
The Duo runs on the A20 Pro chip and features a dual-battery system. It has a 48MP Dual Fusion camera system with a 48MP Fusion Main and 48MP Fusion Ultra Wide camera.
iPhone Duo Price, Storage and Colours
The iPhone Duo starts at ₹2,99,900 in India.
- 256GB: ₹2,99,900
- 512GB: ₹3,24,900
- 1TB: ₹3,74,900
- 2TB: ₹4,49,900
The foldable iPhone comes in Star White and Night Sky.
AirPods 5 Launched
Apple has introduced AirPods 5 with Active Noise Cancellation in an open-ear design. Apple says the new ANC system delivers up to 1.5 times more noise cancellation than AirPods 4 with ANC.
The earbuds feature a new acoustic architecture, Adaptive Audio, Transparency mode, Personalised Spatial Audio with dynamic head tracking, Live Translation and Siri AI. They also carry an IP57 rating for dust, sweat and water resistance.
Apple has launched two variants of AirPods 5 in India:
| AirPods 5 Variant | India Price | Battery with ANC |
|---|---|---|
| AirPods 5 | ₹14,900 | Up to 4 hours |
| AirPods 5 with Wireless Charging Case | ₹17,900 | Up to 5 hours |
Apple Watch Series 12 Launched
The Apple Watch Series 12 brings a new Health Sensing System designed to deliver more frequent heart-rate and heart-rate variability measurements.
It runs on the S11 chip and introduces a new Readiness Score, which uses health and activity data to provide insights into recovery and preparedness. The watch also supports advanced workout tracking, sleep tracking, ECG, heart health notifications, sleep apnea notifications, Fall Detection and Emergency SOS.
Apple has also added Audio Intelligence features and Siri AI through watchOS 27. The Series 12 is available in 42mm and 46mm sizes and offers aluminium, titanium and ceramic case options.
Apple Watch Series 12 Price and Variants
The Apple Watch Series 12 starts at ₹56,900 in India. It is available in:
- 42mm and 46mm
- Aluminium, titanium and ceramic case options
- Multiple new finishes and band combinations
Apple has not given a single price for every material and cellular configuration, so the final price varies according to the case, connectivity and band selected.
Apple Watch Ultra 4 Launched
The Apple Watch Ultra 4 targets sports and adventure users. It uses the S11 chip and the new Health Sensing System, bringing the same higher-frequency heart-rate and HRV tracking found on the Series 12.
Apple has also improved battery life, with the Ultra 4 offering up to 50 hours of battery life under normal use, according to The Verge. It supports advanced workout tracking, readiness insights and Apple’s new Audio Intelligence features.
The Ultra 4 comes in natural and black titanium, while Apple also offers a special Hermès edition.
Apple Watch Ultra 4 Price and Variants
The Apple Watch Ultra 4 starts at ₹1,09,900 in India. Key variants include:
- 49mm titanium case
- Natural titanium
- Black titanium
- Hermès edition
- Multiple new Ocean, Alpine and Trail Loop band options
The watch will be available with different band combinations, which can change the final price.
Apple Event 2026: Full List of Products Launched
| Product | Key Features | Starting India Price | Variants |
|---|---|---|---|
| iPhone 18 Pro | A20 Pro, 48MP variable-aperture camera, 6.3-inch display | ₹1,64,900 | 256GB, 512GB, 1TB, 2TB |
| iPhone 18 Pro Max | A20 Pro, 48MP Pro camera system, 6.9-inch display | ₹1,79,900 | 256GB, 512GB, 1TB, 2TB |
| iPhone Duo | 7.6-inch foldable display, A20 Pro, 48MP Dual Fusion camera | ₹2,99,900 | 256GB, 512GB, 1TB, 2TB |
| AirPods 5 | Open-ear ANC, Siri AI, Live Translation | ₹14,900 | Standard charging case |
| AirPods 5 with Wireless Charging Case | ANC, volume swipe, longer battery | ₹17,900 | Wireless charging case |
| Apple Watch Series 12 | S11, Health Sensing System, Readiness Score | ₹56,900 | 42mm, 46mm |
| Apple Watch Ultra 4 | S11, health tracking, longer battery | ₹1,09,900 | 49mm titanium variants |
Apple Event Highlights: Availability of All the Products
The iPhone 18 Pro and iPhone 18 Pro Max will open for pre-orders in India from 5:30 PM IST on September 12, with availability beginning September 18.
The AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4 will also become available from September 18. Apple has opened pre-orders for the new watches and AirPods.
The iPhone Duo will follow later. Apple will open pre-orders in India from 5:30 PM IST on October 16, while the foldable will go on sale from October 23.
Apple Event Highlights: What Makes This Launch Different?
The biggest change this year is Apple’s move into the foldable smartphone market. The iPhone Duo gives Apple a completely new iPhone form factor while keeping the company’s focus on its own chip, software and AI ecosystem.
Apple has also pushed AI across the lineup. The iPhone 18 Pro models and Duo use the A20 Pro chip for demanding workloads, while AirPods 5 add Siri AI and Live Translation. The Apple Watch Series 12 and Ultra 4 bring AI-powered Audio Intelligence features alongside more frequent health measurements.
