iPhone Ultra Launch Today: Apple is set to launch and take its biggest step into the foldable smartphone market with its September 9 event. The company could finally release its first foldable iPhone after years of reports, leaks and speculation surrounding the phone.
The device has widely been referred to as the iPhone Ultra, but a last-minute report now claims Apple could market it under the name iPhone Duo. The reported name change has added another major question ahead of the launch.
Apple will host its ‘Surprise and Shine’ event at Apple Park. The event begins at 10:30 PM IST in India, according to Apple’s official event listing.
iPhone Ultra / Duo Launch Today
Apple’s first foldable iPhone could become the headline product of the event. Reports hint at a book-style or passport-style folding design that opens into a much larger display than a conventional iPhone.
The foldable would represent Apple’s entry into a smartphone category that Samsung, Google and other manufacturers have already occupied for several years. Apple appears to be entering the market with a focus on a thinner design, premium construction and a more polished foldable experience.
iPhone Ultra Launch Event Today
The Apple event will take place on Wednesday, September 9, 2026, at Apple Park in Cupertino, California. This will also mark the first major Apple product event led by John Ternus, who became CEO on September 1 after Tim Cook moved to the role of executive chairman.
Apple has officially confirmed the event under the “Surprise and shine” theme. Viewers can watch the keynote through Apple’s website and Apple TV, with YouTube Live also listed by Apple Developer.
iPhone Ultra Launch Time (Expected)
| Country/Region | Apple Event Time |
|---|---|
| US – Los Angeles | 10:00 AM PT, September 9 |
| US – New York | 1:00 PM ET, September 9 |
| UK – London | 6:00 PM BST, September 9 |
| India | 10:30 PM IST, September 9 |
| Australia – Sydney | 3:00 AM AEST, September 10 |
| Australia – Melbourne | 3:00 AM AEST, September 10 |
iPhone Ultra Price (Expected)
The foldable iPhone is expected to become Apple’s most expensive smartphone yet. Current estimates vary considerably, with reports placing the starting price between roughly $2,000 and $2,500, while TrendForce estimates a range of $2,099–$2,299.
In India, estimates range from around ₹1.75 lakh to above ₹2 lakh, depending on taxes, storage and the final US price. IDC-based estimates cited by Indian media put the average selling price above $2,550, while other estimates remain lower.
| Country/Region | Expected Starting Price |
|---|---|
| US | $2,000–$2,500 |
| India | Around ₹1.75 lakh–₹2.25 lakh |
| UK | Around £2,000 or higher |
| Australia | Around A$3,699 or higher |
| Canada | Around C$2,700 or higher |
| UAE | Around AED 7,500 or higher |
iPhone Ultra Colors (Expected)
Colour information remains uncertain because Apple has not confirmed the foldable’s final design.
According to the report says the foldable could arrive in white and dark blue. Earlier leaks pointed to silver, dark blue and other finishes, but some alleged colour renders have already been disputed.
Apple Foldable iPhone Name Revealed?
This is one of the biggest last-minute changes ahead of Apple’s event. For months, reports and leaks have widely used the name iPhone Ultra for Apple’s first foldable. However, a new Bloomberg report cited by The Verge and MacRumors now says Apple could call the device iPhone Duo.
The name would reportedly highlight the phone’s dual-screen design. The change also explains why earlier reports referred to the device internally or unofficially as the iPhone Ultra.
Apple has not confirmed either name yet. Therefore, iPhone Duo is now the latest reported name, while iPhone Ultra remains widely used in pre-launch coverage.
iPhone Ultra Storage Variants (Expected)
The base foldable model is expected to start with 256GB of storage. Reports suggest Apple could offer multiple configurations, potentially including:
- 256GB
- 512GB
- 1TB
- 2TB
The latest report says the 256GB version could start at around $2,000, while higher-storage configurations could push the price close to $3,000.
iPhone Ultra Specifications (Expected)
Leaks point to a foldable iPhone with two displays. Reports suggest a 5.5-inch outer screen and a roughly 7.8-inch inner display when the device is unfolded. Expected specifications include:
| Specification | Expected Details |
|---|---|
| Outer Display | Around 5.5-inch |
| Inner Display | Around 7.8-inch |
| Processor | Apple A20 Pro |
| Display | LTPO OLED, 120Hz |
| Rear Cameras | Dual 48MP cameras |
| Battery | Around 4,883mAh in some leaks |
| Storage | 256GB, 512GB, 1TB, 2TB |
| Biometrics | Touch ID reportedly possible |
| Software | iOS 27 |
| Design | Book-style/passport-style foldable |
iPhone Ultra Sale Date (Expected)
The sale timeline remains one of the least certain details. Earlier reports suggested that Apple could release the foldable alongside the iPhone 18 Pro models on September 18.
However, the latest Bloomberg-sourced reporting now indicates that the foldable could arrive as early as October, rather than immediately after the September event. This would allow Apple additional time to manage production and initial supply of the complex foldable device.
iPhone Ultra Pre-Order Date (Expected)
Earlier reports suggested September 12 as the expected pre-order date for the new iPhones. Tom’s Guide had also reported that the foldable could follow the same schedule.
However, the newer reports indicating an October release for the foldable make its pre-order timeline less certain. Apple is expected to reveal the final availability schedule during the September 9 event.
iPhone Ultra Features (Expected)
The foldable iPhone could bring several features that Apple has never offered on an iPhone.
Large Foldable Display
The reported 7.8-inch internal screen would give the device a tablet-like viewing area while allowing it to fold into a smaller form factor.
Minimal Display Crease
Apple is reportedly focusing heavily on reducing the visible crease that has remained a common issue with foldable smartphones. This could become one of the phone’s biggest selling points.
A20 Pro Chip
Reports point to Apple’s next-generation A20 Pro chip, potentially based on a 2nm manufacturing process, giving the foldable flagship-level performance.
Multitasking
The larger internal display could allow users to run multiple apps side by side and use the device more like a compact tablet. Reports have also mentioned possible Apple Pencil support.
Touch ID
Some leaks suggest Apple could move Touch ID into the power button rather than use Face ID on the foldable. This remains unconfirmed.
iPhone Ultra Leaks
The biggest leaks surrounding the foldable have focused on its name, price, design and release timeline. The device was widely expected to launch as the iPhone Ultra, but the latest reports now point towards iPhone Duo.
The expected starting price has also moved across different estimates, ranging from around $2,000 to $2,500, while higher storage versions could approach $3,000.
Another major leak points to a 256GB base variant, with 512GB, 1TB and potentially 2TB versions available at higher prices. The foldable is also expected to have limited initial availability because Apple is entering a technically demanding product category for the first time.
iPhone Ultra Launch Event Today: What to Expect?
The biggest question tonight is whether Apple will finally move beyond the traditional iPhone design.
The company is expected to present the iPhone 18 Pro and iPhone 18 Pro Max alongside its first foldable device. The foldable could attract most of the attention because it represents Apple’s first entry into a market already dominated by Samsung and other Android manufacturers.
The name will also be closely watched. If the latest reports prove accurate, Apple could introduce the phone as the iPhone Duo, ending months of speculation around the iPhone Ultra name.
Apple could also showcase new Apple Watch and AirPods products during the event. The company’s September launch will therefore set the tone for its first major hardware cycle under John Ternus.
