iPhone 18 Pro Launch Today: Apple is ready to launch its next-generation Pro iPhone as the company will host its major September event tonight. This year’s launch carries extra attention because it marks the first major Apple product event under new CEO John Ternus, who took over from Tim Cook on September 1.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to headline the event, while Apple could also introduce its first foldable iPhone, reportedly called the iPhone Ultra. Apple has confirmed that its “Surprise and shine” event will begin at 10:00 AM PT on September 9, which translates to 10:30 PM IST in India.
iPhone 18 Pro Launch Today
Apple is expected to announce the iPhone 18 Pro alongside the iPhone 18 Pro Max at today’s event. The company has not officially confirmed the specifications, price or final product names ahead of the keynote.
Reports point to several hardware changes, including a new-generation A20 Pro chip, a smaller Dynamic Island, display improvements, upgraded cameras and a larger battery. The Pro models could also receive a new modem and additional design refinements.
iPhone 18 Pro Launch Event Today
Apple will hold the “Surprise and shine” event at Apple Park in Cupertino on September 9.
The keynote will mark John Ternus’ first major iPhone launch as Apple’s CEO. Ternus previously led the company’s hardware engineering organisation and succeeded Tim Cook as CEO at the start of September.
Apple has confirmed the event timing on its official website. In India, viewers can watch the keynote from 10:30 PM IST on September 9.
iPhone 18 Pro Launch Event Today: Where to Watch Live?
Apple will stream the September 9 event online, allowing viewers around the world to follow the iPhone 18 Pro launch in real time.
Indian users can watch the event through Apple’s official website, the Apple TV app and Apple’s official YouTube channel. The livestream will begin at 10:30 PM IST.
Link: https://youtu.be/39BalPDuTo0
iPhone 18 Pro Leaks
Several leaks have already revealed what Apple could bring to the iPhone 18 Pro.
The smartphone is expected to use the A20 Pro processor, with reports linking the chip to a new-generation manufacturing process. Camera upgrades could include a variable-aperture main camera, while Apple could also reduce the size of the Dynamic Island.
The Pro Max could receive a larger battery, while both Pro models are expected to retain Apple’s premium display technology.
Apple could also introduce new finishes this year. A Dark Cherry colour has appeared in earlier leaks, although the final colour lineup will remain unconfirmed until Apple reveals the phones.
iPhone 18 Pro Launch Time
The Apple event starts at 10:00 AM Pacific Time in the US. Here is when viewers in major markets can watch the iPhone 18 Pro launch:
| Country/Region | Apple Event Time |
|---|---|
| US – Los Angeles | 10:00 AM PT, September 9 |
| US – New York | 1:00 PM ET, September 9 |
| UK – London | 6:00 PM BST, September 9 |
| India | 10:30 PM IST, September 9 |
| Australia – Sydney | 3:00 AM AEST, September 10 |
| Australia – Melbourne | 3:00 AM AEST, September 10 |
iPhone 18 Pro Price (Expected)
Apple has not announced the iPhone 18 Pro price yet. Current reports suggest that Apple could increase the price of the new Pro models because of higher component and memory costs. The following prices are estimates based on reports and previous pricing trends:
| Country | Expected Starting Price |
|---|---|
| India | Around ₹1,39,900 |
| United States | Around $1,099 or higher |
| United Kingdom | Around £1,099 or higher |
| Canada | Around C$1,499 or higher |
| Australia | Around A$1,999 or higher |
| United Arab Emirates | Around AED 4,699 or higher |
| Singapore | Around S$1,649 or higher |
| Japan | Around ¥179,800 or higher |
iPhone 18 Pro Storage Variants (Expected)
Apple has not confirmed the iPhone 18 Pro storage configurations.
- Leaks and reports suggest that the iPhone 18 Pro could arrive in 256GB, 512GB and 1TB storage variants.
- The iPhone 18 Pro Max may also offer the same storage options.
- The 256GB model could serve as the entry-level variant.
- The 512GB and 1TB versions may suit users who:
Record high-resolution videos
Store large files
Download many apps and games
Use their phones for professional work
Apple will confirm the exact storage variants and prices at the official launch.
iPhone 18 Pro Specifications (Expected)
The iPhone 18 Pro is expected to receive a performance upgrade through Apple’s next-generation A20 Pro chip. Some reports describe the chip as being based on a more advanced 2nm manufacturing process, although Apple has not confirmed the technical details.
Other specifications currently linked to the phone include:
- A20 Pro chipset
- 120Hz ProMotion display
- Smaller Dynamic Island
- LTPO+ display technology
- Upgraded camera system
- Larger battery
- New-generation modem
- Multiple storage configurations
- Premium aluminium and glass design
These specifications remain based on leaks and industry reports until Apple confirms them.
iPhone 18 Pro Sale Date (Expected)
Apple has not officially announced the retail sale date for the iPhone 18 Pro. Based on current reports, Apple could open pre-orders a few days after the September 9 launch event and start selling the phone the following week.
The iPhone 18 Pro is expected to go on sale on September 18. However, buyers should wait for Apple to confirm the date before making plans.
iPhone 18 Pro Pre-Order Date (Expected)
The iPhone 18 Pro could enter pre-orders on September 12, according to current reports.
If Apple follows its recent launch pattern, customers could place orders a few days after the September 9 announcement, followed by retail availability on September 18.
Apple is expected to reveal the exact pre-order schedule during or shortly after today’s event.
iPhone 18 Pro Features (Expected)
The iPhone 18 Pro could bring several changes over the iPhone 17 Pro generation.
Smaller Dynamic Island
Apple could reduce the size of the Dynamic Island by moving some Face ID components beneath the display. The change would give the front of the phone a cleaner appearance while retaining Face ID.
A20 Pro Chip
The new A20 Pro chip should deliver the main performance upgrade. Reports also link the chip to a more advanced manufacturing process designed to improve performance and efficiency.
Camera Improvements
Apple could introduce a new camera system with a variable-aperture main camera. Reports suggest this feature could provide greater control over light entering the lens and improve photography in different conditions.
Larger Battery
Leaks also point to a larger battery, particularly on the Pro Max. Apple could use the additional capacity alongside more efficient components to improve battery endurance.
New Colours
Leaks have pointed to new colour choices, including a possible Dark Cherry option. Apple has not confirmed the final colour lineup yet.
iPhone 18 Pro Launch Event Today: What to Expect?
Today’s event could represent a major change in Apple’s iPhone strategy.
Instead of launching the entire iPhone family together, Apple is expected to concentrate on its high-end models. The iPhone 18 Pro and iPhone 18 Pro Max could share the stage with Apple’s first foldable iPhone, while the standard iPhone 18 lineup reportedly moves to a later launch window.
Apple could also announce new Apple Watch models, including the Apple Watch Series 12 and Apple Watch Ultra 4, alongside updated AirPods. Reports have also pointed to possible smart-home products.
