Apple September 9 Event Live: Apple is ready to host its much-awaited ‘Surprise and Shine’ event today at Apple Park in Cupertino. The event is expected to mark the first major Apple product launch under new CEO John Ternus, who took over as CEO on September 1.
The spotlight is expected to remain on the new iPhone 18 Pro and iPhone 18 Pro Max, while Apple could also finally release its long-rumoured first foldable iPhone, reportedly called the iPhone Ultra. New Apple Watch models and AirPods are also expected at the event.
Apple has confirmed that the event will begin at 10:00 AM PT, which is 10:30 PM IST in India. The event will be live-streamed online through Apple’s website, Apple TV and YouTube.
Apple September 9 ‘Surprise & Shine’ Event
Apple’s “Surprise and Shine” event is scheduled for September 9, 2026, at Apple Park. The keynote starts at 10:00 AM PT, with Apple confirming the event through its official website and Developer News page.
The event is particularly significant because it is the first major Apple product launch since John Ternus became CEO, following Tim Cook’s departure from the role earlier this month.
Apple has not publicly confirmed which products will be unveiled, but reports strongly point to new premium iPhone models and potentially the company’s first foldable iPhone.
Apple September 9 Event Details
Apple’s September 9 event will begin at:
- Date: Wednesday, September 9, 2026
- Time: 10:00 AM PT
- India: 10:30 PM IST
- UK: 6:00 PM BST
- New York: 1:00 PM ET
- Sydney: 3:00 AM AEST, September 10
- Venue: Apple Park, Cupertino, California
The event will be available to viewers worldwide through Apple’s online streaming platforms.
iPhone 18 Pro Max, iPhone 18 Pro, iPhone Ultra Launch Today
The iPhone 18 Pro and iPhone 18 Pro Max are expected to be the main smartphone announcements at today’s event. Reports suggest Apple could introduce several hardware upgrades, including improved cameras, larger batteries and a smaller Dynamic Island.
The biggest potential announcement, however, is Apple’s first foldable iPhone. The device has been widely referred to as the iPhone Ultra in reports and is expected to use a book-style folding design. Some reports claim it could feature a large internal display and carry a premium price of more than $2,000.
The regular iPhone 18 is not expected to be unveiled today. Reports indicate that Apple could delay the standard model, iPhone 18e and a second-generation iPhone Air until spring 2027.
Apple September 9 Event Live Streaming in US
Viewers in the US can watch Apple’s September 9 event live through the Apple Events website, Apple TV app and Apple’s official YouTube channel.
The keynote starts at 10:00 AM PT / 1:00 PM ET on September 9. Apple has officially confirmed the livestream through its event and developer pages.
Apple September 9 Event Live Streaming in UK
In the UK, the Apple September 9 event begins at 6:00 PM BST.
UK viewers can watch the keynote live through Apple’s website, the Apple TV app or YouTube. The livestream will include Apple’s product announcements and the expected iPhone 18 Pro and Pro Max reveal.
Apple September 9 Event Live Streaming in India
Indian viewers can watch Apple’s “Surprise and Shine” event live at 10:30 PM IST on September 9.
Apple’s official India website confirms the event time and directs viewers to watch the special Apple Event online through Apple.com or the Apple TV app. Apple is also streaming the keynote on YouTube.
For Indian Apple fans, the biggest expected announcements include the iPhone 18 Pro, iPhone 18 Pro Max and potentially Apple’s first foldable iPhone.
Apple September 9 Event Live Streaming in Australia
Australian viewers will have to tune in during the early hours of September 10.
In Sydney, the Apple event begins at 3:00 AM AEST on September 10. The same start time applies to Melbourne, while Perth viewers can watch from 1:00 AM AWST.
The event can be watched through Apple’s website, the Apple TV app and YouTube.
Apple September 9 Event: What All Is Expected to Launch?
Apple is expected to unveil several products during the September 9 event. The expected announcements include:
- iPhone 18 Pro
- iPhone 18 Pro Max
- iPhone Ultra, Apple’s rumoured first foldable iPhone
- Apple Watch Series 12
- Apple Watch Ultra 4
- AirPods 5
- Potential Apple TV and smart-home updates
The iPhone 18 Pro and Pro Max are expected to receive processor, camera and battery improvements. The foldable iPhone could be the biggest new product announcement of the event.
Apple September 9 Event: What to Expect?
The biggest question heading into today’s event is whether Apple will finally enter the foldable smartphone market.
The iPhone Ultra is expected to be Apple’s first foldable device and could feature a large internal display, premium design and a price significantly higher than the standard iPhone lineup.
For the iPhone 18 Pro and Pro Max, reports point to a smaller Dynamic Island, larger batteries and variable-aperture camera technology. Apple is also expected to introduce its next-generation A20 Pro chip for the premium models.
