Apple has officially confirmed its first major event of 2026, and this time, it is doing things differently. Instead of hosting the launch at its Cupertino headquarters, the tech giant will hold a “special Apple experience” across three global cities, New York, London, and Shanghai, on March 4.
Industry insiders believe Apple could use this platform to introduce a long-rumoured affordable MacBook priced around Rs 50,000, along with new iPhones, iPads and AI-powered Siri upgrades. With multiple product categories expected to see refreshes, the March event could set the tone for Apple’s 2026 strategy.
Apple Event 2026: When is the March Apple Event?
Apple’s invite confirms that the special experience will take place on March 4, 2026, at 9 am ET (7:30 pm IST). The event will happen simultaneously in New York, London, and Shanghai. Apple is also likely to livestream the presentation on its official website and YouTube channel, allowing global viewers to watch in real time.
The invitation features the Apple logo in a new layered 3D glass design. According to Bloomberg’s Mark Gurman, the Apple logo in the invite comprises the same colours that the company has been testing the low-cost MacBook – light green, yellow, and blue.
This visual hint has intensified speculation about a colourful, budget-friendly MacBook announcement.
Apple Event 2026: What to Expect from the March Apple Event?
Apple reportedly has several new devices ready for launch. From a more affordable laptop to refreshed iPads and a new e-series iPhone, the company appears focused on expanding its lineup while strengthening its AI ecosystem.
Apple Event 2026: Affordable MacBook
The biggest highlight could be Apple’s first truly affordable MacBook in years. Reports suggest the device may feature the A18 Pro chipset, which currently powers the iPhone 16 Pro models.
Instead of Apple’s M-series silicon, the company may use this mobile processor to reduce costs while maintaining strong performance for everyday tasks. The laptop could come with a 12.9-inch LCD and may launch in vibrant colours like blue, yellow and pink.
Pricing is expected to start around $599 in the US, which roughly translates to Rs 54,000. This would position the MacBook as a strong competitor in the mid-range laptop segment, especially for students and first-time buyers.
Alongside the budget model, Apple may also introduce updated MacBook Pro variants powered by the new M5 Pro and M5 Max chipsets. A refreshed Apple Studio Display and an upgraded Mac desktop could also debut.
Apple Event 2026: iPhone 17e
Apple could also unveil the iPhone 17e at the March 4 event. The e-series models typically offer flagship-level performance at a lower price point.
The iPhone 17e may feature the A19 chipset, bringing improved speed and efficiency. Reports suggest it could finally support MagSafe charging and offer slimmer bezels. However, Apple may retain the same camera system and notch design from the previous model to keep pricing competitive.
If launched, the device would strengthen Apple’s presence in the upper mid-range smartphone market.
Apple Event 2026: M4 iPad Air
Apple may refresh its iPad lineup as well. The iPad Air could receive the powerful M4 chipset, offering better multitasking and graphics performance. However, the design is expected to remain similar to the current generation.
The company might also introduce the 12th-generation iPad powered by the A18 chip. This upgrade would improve performance for students and casual users without changing the overall look of the device.
Apple Event 2026: Siri upgrades and AI
Artificial intelligence could play a key role at the March event. While Apple has reportedly delayed the full redesign of Siri, it may still announce significant improvements.
The company could release iOS 26.4 with an upgraded Siri experience. Reports suggest Apple may integrate Google Gemini into Siri as part of a major deal, allowing the assistant to handle more complex queries and conversational tasks.
These AI upgrades would help Apple compete more aggressively in the rapidly evolving generative AI space.
Apple Event 2026
Apple’s March 4 event could mark a strategic shift for 2026. By launching a more affordable MacBook and expanding its AI features, Apple appears ready to target a broader audience while strengthening its premium ecosystem.
With multiple hardware announcements expected, this global event could become one of the company’s most important launches in recent years.
