Apple is expected to introduce its iPhone 18 Pro and iPhone 18 Pro Max at an event on September 9. A new report suggests the company could make a change to its traditional pre-order schedule, with orders potentially opening on September 12 instead of the usual Friday immediately following the launch event.
The reported timeline has not been confirmed by Apple. The September event is also expected to feature the company’s first foldable iPhone and new Apple Watch models.
When Could iPhone 18 Pro Pre-Orders Begin?
According to reports cited by Forbes, iPhone 18 Pro pre-orders could open at midnight Pacific Time on September 12. That would translate to:
•   12 am PT: September 12
•   3 am ET: September 12
•   8 am UK time: September 12
The reported change from Apple’s usual Friday pre-order schedule has been linked to the timing of September 11, although Apple has not given an official reason. The information reportedly originated from German publication MacWelt and was subsequently cited by MacRumors.
When Will iPhone 18 Pro Go On Sale?
The iPhone 18 Pro and iPhone 18 Pro Max are expected to hit stores on September 18. Apple could begin retail sales at around 8 am local time, following its established launch-day pattern. However, the date remains unconfirmed until Apple announces its official schedule.
Reviews of the new models could appear a few days before the retail launch, potentially around September 15 or 16.
What About Apple’s Foldable iPhone?
Apple is also widely expected to unveil its first foldable iPhone during the September event. Its release schedule remains less certain. While some reports indicate that the foldable model could become available alongside the iPhone 18 Pro series, other reports suggest Apple may begin taking orders for it later in September.
When Could iOS 27 Be Released?
The launch of the new iPhones is expected to coincide with the arrival of iOS 27. Forbes has reported a possible September 14 release date for the software, though this is also only a prediction at present. iOS 27 is expected to support the same broad range of iPhones compatible with iOS 26, including models dating back to the iPhone 11.Â
Some newer features may nevertheless be restricted to newer hardware because of processing or other technical requirements.
Apple’s September 9 Event
Apple is expected to reveal the complete launch roadmap during its September 9 event, including the final pre-order and retail dates. Until then, the reported September 12 pre-order date and September 18 sale date should not be treated as confirmed. Apple is yet to officially announce either date.
