Mario Day 2026 brings huge Nintendo Switch deals with up to 90% off Mario games on the Nintendo eShop. Check discounted titles, sale end date, and special Mario Day events.
Mario Day 2026 brings huge Nintendo Switch deals with up to 90% off [Photo: X]
Nintendo has kicked off its annual Mar10 Day celebration, bringing a fresh wave of discounts on popular Nintendo Switch games. The event highlights the company’s iconic Mario franchise, which continues to attract players across generations. This year’s celebration is even more special as it coincides with the 40th anniversary of the Mario game series.
As part of the event, Nintendo has introduced major price cuts on several Mario-themed games, with some deals reaching up to 90% off. Alongside digital discounts, the company has also planned special in-store events and fan activities. These promotions offer players a limited-time opportunity to buy well-known titles at reduced prices while celebrating one of gaming’s most beloved characters.
Mario Day, also known as Mar10 Day, is a yearly celebration dedicated to Nintendo’s famous character Mario. The date March 10 looks similar to the word “Mario” when written as MAR10, which inspired the name of the event.
Nintendo and its fans use this day to celebrate the long-running franchise through game promotions, merchandise releases and fan events. Over time, Mar10 Day has become a global celebration for players who grew up with Mario games.
Every year, Nintendo marks the occasion by highlighting Mario titles and offering special deals on Nintendo Switch games.
Mario Day celebrates the influence of the Mario franchise in the gaming world. Since its introduction in the 1980s, the character has appeared in dozens of games across multiple Nintendo consoles.
The celebration also recognises the cultural impact of Mario, who remains one of the most recognisable video game characters worldwide. Nintendo uses this day to thank fans and highlight the legacy of its flagship franchise.
By organising special promotions and events, the company encourages both longtime fans and new players to revisit classic Mario adventures.
Mario Day matters because it represents more than just a single character or game series. It reflects the history of Nintendo and the evolution of video gaming itself. For many players, Mario games were their introduction to gaming. Titles featuring Mario helped define genres like platformers, racing games and party games.
Events like Mar10 Day remind fans of the franchise’s long-standing influence while giving them a chance to celebrate the community built around these games.
The biggest attraction of this year’s event is the massive price cuts on Nintendo Switch games. Discounts vary across titles, but several well-known games are now available at significantly reduced prices.
Some of the most talked-about deals include Super Mario Odyssey, Luigi’s Mansion 3, and Super Mario Maker 2, all receiving price reductions compared with their usual retail value. Another standout discount appears on Mario + Rabbids Sparks of Hope Gold Edition, which has dropped dramatically in price.
These offers make it one of the most attractive sales periods for players looking to expand their Switch game collection. For many gamers, the promotion provides a rare opportunity to purchase critically acclaimed titles at far lower prices.
Most of the Mar10 Day offers are available through the Nintendo eShop, the official digital marketplace for Nintendo Switch games. The store features a wide range of discounted Mario titles that players can purchase and download instantly.
Retailers are also joining the celebration by offering physical copies of some games at reduced prices. This provides options for players who prefer digital downloads as well as those who like collecting physical cartridges.
Because many of these deals are limited-time offers, fans are encouraged to explore the eShop early to secure the best discounts.
Beyond online deals, Nintendo has also organised special in-store events to mark the celebration week. The company’s flagship stores are hosting activities where visitors can play Mario games, browse themed merchandise and participate in scheduled competitions.
Fans visiting the stores during Mar10 Day can even take part in meet-and-photo sessions with Mario at specific times. These events aim to create a fun environment for fans of all ages who want to celebrate the iconic character in person.
Nintendo’s announcement invites fans to join the celebrations, stating that the stores are “hosting a week of activities to celebrate Mario and friends—and you’re invited.”
However, the company has warned that attendance is limited. Nintendo clarified the entry process by noting that “Capacity is limited. Entry is first-come, first-served.”
The Mar10 Day discounts are available for a limited period, so players need to act quickly. The main Nintendo eShop sale will remain active until March 16, giving fans a short window to grab their favourite games before prices return to normal.
Other scheduled activities, including tournaments and store events, also have fixed dates and limited slots. Fans planning to participate must secure their reservations early and arrive on time to avoid missing out.
With the combination of major game discounts and exclusive events, the Mar10 Day celebration has become one of the most anticipated annual moments for Nintendo Switch players.
Mario Day continues to grow in popularity because it combines nostalgia, celebration and savings. For longtime players, the event brings back memories of classic games played over the years.
For newer fans, the discounts offer an easy way to explore some of Nintendo’s most beloved titles. The celebration also highlights how Mario remains a central figure in gaming culture even after four decades.
With big discounts, fan events and anniversary celebrations, Mar10 Day remains one of the most exciting annual moments for Nintendo Switch gamers.
