Microsoft is reportedly launching a free ad-supported Xbox Cloud Gaming tier that lets gamers stream select titles with ads instead of a paid subscription, offering limited playtime and broad device support.
Microsoft is reportedly launching a free ad-supported Xbox Cloud Gaming tier [Photo: X]
Microsoft appears ready to change how players access Xbox Cloud Gaming. Multiple reports say the company will soon roll out a free, ad-supported version of its cloud gaming service. This move would let gamers stream games without paying for Xbox Game Pass. The plan is currently in testing and may be available to the public later this year.
The new tier will let users play games over the internet on phones, tablets, PCs and TVs by streaming them from Microsoft’s servers. Instead of a monthly Game Pass subscription, players will watch ads to unlock playtime. Reports indicate that:
Xbox Cloud Gaming has traditionally required one of the paid Xbox Game Pass plans. However, the ad‑supported tier could attract players who were hesitant to subscribe. Analysts say this might broaden the service’s reach, especially in markets where gamers prefer mobile and budget options.
Microsoft even updated its Xbox app with messages about “ad‑supported playtime,” hinting that the service is closer to public testing.
According to reports:
Xbox Cloud Gaming is already supported in nearly 30 countries worldwide — including major markets like India, the United States, the United Kingdom, Canada, Australia, Brazil, France, Germany, Italy, Spain, Mexico, Japan and more.
With the addition of India in late 2025, the service’s reach continues to grow, bringing Microsoft’s cloud gaming experience to gamers across Europe, North America, South America, and Asia.
Importantly, ads are expected to be limited to the free tier only. Paid Game Pass subscribers should continue to enjoy cloud gaming without ad interruptions.
This could reassure existing users who fear ads being inserted into paid plans. It also gives Microsoft a way to offer more choice without upsetting its core subscriber base.
Microsoft has not announced an exact date for the public rollout. However, insiders say early access could begin soon through testing programs for Xbox Insiders. Wider availability may follow later in the year.
Overall, this free, ad‑supported cloud gaming tier could make Xbox game streaming more accessible. Players who could not afford a subscription might soon be able to try cloud gaming with minor trade‑offs — mainly watching a few minutes of ads before play.
