In a dramatic episode of Shark Tank India Season 5, a healthcare tech startup called Cosmo sparked one of the most intense negotiation scenes of the season. The founders, Dr Shivansh Bhalla, Atul Jain, and Himanshu Mewara, presented a mobile app that aims to transform emergency healthcare response in gated communities, but the pitch soon turned into a heated clash among the investors over who would back the business.
Cosmo’s service lets residents connect to emergency support, doctors, nurses, lab services, and medicines through a single app, with monthly subscriptions priced between ₹99 and ₹299 per family. The entrepreneurs initially asked for ₹1 crore in exchange for 4% equity, putting the company’s valuation at around ₹25 crore.
Who Is Cosmo and Its Founders?
Cosmo is a healthcare tech startup founded by Dr Shivansh Bhalla, Atul Jain, and Himanshu Mewara, focused on providing comprehensive healthcare services to residents of gated communities. The company has developed a mobile app that allows users to request ambulance services, consultations with doctors and nurses, lab tests, and medicines, all through a single platform. Currently operating in Ludhiana and Hyderabad, Cosmo aims to expand to other cities across India.
The founders designed the app to ensure quick medical assistance, especially for individuals living alone. By pressing a single button, users can alert neighbours, preferred contacts, society nurses, and the on-site ambulance team to respond immediately. The app operates on a subscription model, with monthly fees ranging from ₹99 to ₹299 per family, making it affordable while ensuring consistent revenue. Shivansh, Atul, and Himanshu have positioned Cosmo as a one-stop solution for emergency healthcare in residential communities, combining convenience, reliability, and affordability.
Sharks Compete Aggressively to Invest in the Startup
All five Sharks showed interest in Cosmo’s pitch. Anupam Mittal and Kanika Tekriwal teamed up with an offer of ₹1 crore for 10% equity, while Aman Gupta and Mohit Jain made a matching proposal. Kunal Bahl also put forward the same terms independently. However, the founders clearly preferred to partner with a combination that included Anupam, Kanika, and Kunal, ultimately shaping the final deal.
Kanika raised competitive concerns, mentioning other players like BlinkIt entering ambulance services, but the founders stressed that Cosmo’s strength lies in offering multiple healthcare services under one roof, not just emergency transport.
Tumultuous Negotiations Turn Into Heated Exchanges
Negotiations quickly heated up on set. Anupam Mittal pushed for a prompt decision and warned, “If you do not accept the deal within a minute, I will tear up my cheque.” At the same time, Aman Gupta challenged a comment about industry connections with the retort, “Connections toh kab ke hain.”
The intensity of the discussion led the founders to ask for a break to think, underscoring the emotional pressure and strategic considerations involved in choosing their investors.
Founders Make Their Strategic Choice, Leaving Some Sharks Out
In a bold move on stage, the Cosmo team rejected the offers from Aman Gupta and Mohit Jain, visibly disappointing them. Instead, they confirmed a deal with Anupam Mittal, Kanika Tekriwal, and Kunal Bahl, finalising a ₹1 crore investment for 9% equity.
As the segment wrapped up, a light but memorable parting shot came from Aman Gupta, who told the founders, “Tu Gurgaon mein ghus ke dikha,” and later added, “Shut up.”
What This Means for Startups and Investors
This episode underscored how strategic alignment and clear investor support play a vital role in startup growth beyond financial backing. Cosmo’s choice of investors reflected not just capital needs but shared vision and mentorship potential. It also showed how compelling product storytelling and real‑world impact can inspire even competitive offers from multiple investors.
The dramatic exchanges and strategic decisions in this episode are likely to be remembered as one of the more intense and engaging moments of Shark Tank India 5.
