Many of us have faced the problem of extreme dryness on the lips, which can be further worsened by the extreme heat of India’s summer. Fortunately, clean indie makeup brand Blur India has made it their mission to counteract this with their brand new “Feels Like a Birthday Cake!” collection.
“You can finally say adieu to dryness and greet a luminous shine with “Feels Like Birthday Cake!” Are you one of those people who hates applying heavy powder blushes and excessively drying liquid lipsticks on yourself? This is why our team has introduced a feather-light alternative as the answer to your prayer. These lip and cheek glazes will shorten your makeup routine too with their multipurpose usage,” shares Riya Pant, founder of Blur India.
Currently being sold in 10 vibrant shades, this unique tinted product promises to add the right amount of hydration to the lips and cheeks while enhancing their natural colour for a truly effortless look. Its moisturizing formula consists of all-natural ingredients like jojoba oil, hydrogenated castor oil, and vitamin E.
Pant explains, “Say goodbye to excessive stickiness on the lips and cheeks with Blur India’s new products. The formula eliminates stickiness while enhancing colour intensity. And if you’re wondering what the brand’s secret elixir is, it’s edible blueberry oil which imparts the mouthwatering scent of your favourite pastry. Each shade packs in loads of yummy moisturizing ingredients while also infusing dull skin and lips with a glossy swipe of colour.”
“We named the lip glaze “Feels Like Birthday Cake” to capture the joy and special sentiment associated with birthdays. It’s designed to evoke delightful memories related to a birthday cake, offering a sweet and uplifting scent that brings a smile to your lips and cheeks. The brand aspires to redefine your beauty experience by infusing this tint with the nostalgia of special occasions, especially the heartwarming emotions linked with birthdays.”
“This is a serious glow for your lips! The lip and cheek glaze gives your lips the appearance of a gloss minus the stickiness. Our goal is to reshape your beauty regimen, so we have delivered to you the secret to effortless beauty, in a single stroke. The lip and cheek glaze caters to makeup enthusiasts seeking playful innovation. The tinted ink lightly adds a healthy dose of colour and keeps the lips hydrated. This product offers versatility for natural looks or bold statements, making it ideal for diverse makeup routines. This classic lip and cheek glaze from Blur is like the dirty martini of the makeup world: it’s chic and it will absolutely never go out of style.”
Born during the 2021 lockdown, Blur India was founded by Pant in her quest to revolutionize the Indian beauty market. Aware of the absence of homegrown brands which catered to Gen Z needs with their unique personalities and diverse aesthetics, she set out to fill the gap with Blur India. The brand’s essence lies in combining high-quality formulas with a signature touch of humour.
Speaking about the line, Pant shares, “We make gorgeous makeup products with a hint of sass. The formulas, the textures, the packaging – it’s all done based on the inputs of our customers! Team Blur India wants to create a beauty community like no other. We are a team of makeup enthusiasts who want to give you products that you can use every day (and which will look pretty on your shelf). Each product has a unique name that has a story and thought process behind it, because we want you to smile during that little 30 minute window you have to get ready every day. These aren’t just makeup products, these are conversation starters.”
“It’s finally time to switch to a makeup brand that understands you. We have had enough of beauty brands telling us what ‘beauty’ looks like. The idea of ‘ideal’ beauty irks us. Makeup was not made to achieve perfection, it’s an art. It’s fun. It’s therapeutic! Let’s uncomplicate makeup. And in our endeavour, clean beauty is key. We work hard to study each ingredient that goes in the products – the good and the bad. We believe that the consumer should know what is going into their skin, and therefore carefully select ingredients that love your skin,” smiles Pant.
The products are made in India, with most of the manufacturing done in Delhi. They are 100 percent vegan, animal cruelty free, and free of harmful chemicals. They are not tested on animals and don’t use animal-derived ingredients. Their most used ingredients include castor oil, cocoa butter, helianthus annuus (sunflower seed wax), silica, glycerin, vegetable polyglycerin, avocado oil, candelilla wax, ozokerite, hydrogenated vegetable oil, oxides (pigments), bran wax, and mineral oils.
With this commitment to clean and innovative beauty, it seems Blur India is certainly on the path to success.
Noor Anand Chawla pens lifestyle articles for various publications and her blog www.nooranandchawla.com.