Business

Hero Motocorp to start production of Harley-Davidson

NEW DELHI

Harley-Davidson X440, the first co-developed premium motorcycle of Hero MotoCorp and American motorcycle-maker Harley-Davidson will close the online booking window on 3 August 2023, after receiving a highly positive response in customer bookings, since its launch on 3 July 2023. The test rides at national scale for the pre-booked customers will begin from 1 September onwards.
Hero MotoCorp will start the production of the Harley-Davidson X440 in September at the company’s Garden Factory at Neemrana, in Rajasthan and commence customer deliveries from October 2023. Deliveries to customers will be made on a prioritised basis as per booking dates. The ramp up of production capacity is already in progress in response to the demand trends. The resumption date of online bookings and the price for the next window will be announced later. “It is heartening to see the increasing inflow of enquiries and bookings for Harley-Davidson X440. The volume so far has surpassed our expectations and we have reached a point where we have decided to close the online.
The motorcycle is available in three variants – Denim, Vivid and S at an introductory price point of INR 2,29,000 (Denim), INR 2,49,000 (Vivid) and INR 2,69,000 (S) respectively. The Harley-Davidson X440 can be booked online till August 3, 2023 with a booking amount
of INR 5000. The Harley-Davidson X440 inherits the character of the iconic Harley-Davidson brand with its commanding road presence. With its distinctive design, all-metal body, and a powerful engine, the motorcycle showcases its persona of a true performer in style.

Nivedita Mukherjee

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