Hyundai Motor India (HMIL), is set to disrupt the mid-size SUV segment and mobility experience with the launch of the much awaited avatar of its game-changing SUV, the new Hyundai CRETA on 16 January, 2024, even as the Korean auto giant set a historic record with the highest ever domestic sales in a calendar year, of 6,02,111 units, a 9 per cent increase over the previous year’s 5,52,511 units and export growth of 10 per cent, shipping 1,63,675 units in CY2023 compared to 1,48,300 units in CY2022.
The new Hyundai CRETA, coming amidst this performance, offers unprecedented fusion of cutting-edge technology and futuristic features, setting new benchmarks in the segment.
The strong body structure of the new Hyundai CRETA is forged with liberal amount of advanced and high strength steel offering a protective shell for all the occupants. The body structure has been further reinforced on key areas like crash members, floor, side sill and crash pad to improve structural rigidity and energy absorption, ensuring high level of crashworthiness.
“As pioneers in democratizing technology and setting safety benchmarks, Hyundai Motor India presents the new Hyundai CRETA — an epitome of innovation that redefines the SUV landscape,” says Tarun Garg, COO, assuring a plethora of revolutionary tech and safety features which not only continues the legacy but sets a new standard, delighting customers with a superior and futuristic experience. Garg also hailed the sales performance as not just keeping pace but surpassing industry growth (estimated at around 8.2 per cent), a testament to customers choosing brand Hyundai as their preferred mobility brand. “Also in 2023, we proactively expanded our annual production capacity by 50,000 units to meet the increasing demand from our customers,” says Garg.
The new Hyundai CRETA introduces 70 plus safety features, 70 plus connectivity features, a seamlessly integrated 26.03 cm Infotainment screen with in-built navigation, Blue Link connectivity, BOSE premium sound 8 speaker system and a multi-language UI display accentuates new Hyundai CRETA’s premium appeal.