New Delhi
Tata Motors is expanding the presence of its commercial vehicles in the Thai market in collaboration with its authorised distributor, Inchcape – a global automotive distributor, by commencing the sales and service of its commercial vehicles across Thailand. The company has also launched an impressive line-up of new-age trucks, including Tata Super Ace, Tata Ultra T.9, Tata Ultra T.14 and the flagship Tata Prima 5038.S, with a gamut of value-added services, such as Tata Protect and Tata OK to transform commercial transportation in Thailand. This follows Tata Motors’ announcement in April 2023, of a partnership with Inchcape plc – as its distributor for CVs in Thailand. To ensure that customers have easy access to support and services across Thailand, Inchcape plc will also establish an extensive network of 13 customer touchpoints including sales, service and spare parts, strategically located to provide seamless assistance to its customers. Anurag Mehrotra, Head, International Business, Tata Motors Commercial Vehicles reasons that as Tata Motors with deep experience in catering to CV customers across the globe, wanted to offer its products engineered for highest profitability, reliability, safety and innovation to customers using its well-located sales and service touchpoints in Thailand and Inchcape’s global leadership in vehicle retail. “We are poised to set new standards and drive progress in the Thai transportation industry,” added Mehrotra.
Charnchai Mahantakun, Managing Director of Inchcape (Thailand) Company is confident that the venture between Tata Motors and Inchcape Thailand will create value for the transportation industry and the Thai commercial truck market. Mahantakun agrees Tata Motors’ vehicle portfolio designed to meet all types of usage needs — from short distance transport using small trucks to long-distance transportation using large trucks – combined with Inchcape’s understanding of the automotive business and experience both, in Thailand and abroad, can benefit Thai logistics and commercial vehicle industry.
At the outset, Inchcape will offer the Tata Super Ace, Tata Ultra T.9, Tata Ultra T.14 and the flagship Tata Prima 5038.S to address the varied requirements in the industry. These vehicles are perfectly suited for Thailand and will offer the best-in-segment performance, fuel efficiency, reliability and comfort. The vehicles have been developed with deep market research, focusing on the dynamic customer needs. Going forward, the company will widen its vehicle portfolio in line with the evolving requirement of the market.
Along with the class-leading vehicles, the company will also offer value-added services for hassle-free vehicle lifecycle management including; Tata Protect – an all-encompassing maintenance and service package for customers, comprising a warranty, roadside assistance, genuine parts availability and on-site maintenance and Tata OK – pre-owned vehicle program that encompasses buyback and sales services. The Ultra and Prima range will come equipped with Tata Motors Fleet Edge – a connected vehicle platform powered by data analytics.
With more than seven decades of expertise, Tata Motors is present in 44 countries spread across Africa, Middle East South and South East Asia, South America and CIS, among others. The company’s state-of-the-art research and development facilities have steadily worked to engineer innovative mobility solutions powered by alternate fuel technology, including battery-electric, hybrid, CNG, LNG and Hydrogen Fuel Cell technology.