Radisson Blu unveiled “The Art Of Weddings”, a unique campaign targeting soon-to-be bride and grooms in the national capital on 25 August. The two-day event was flagged off from the hotel’s branch in Paschim Vihar.
Building on the brand’s global “Something Blu, A Wedding of a Kind” concept, this initiative will run across all of India’s 34 Radisson Blu hotels. Aimed at establishing the hotel brand as the venue of choice for weddings and bridal related events, “The Art of Weddings” brings together the finest names in wedding services for a truly elegant, stylish and sophisticated wedding experience. Special privileges such as food and beverage discounts and a bonus of 25,000 Club CarlsonSM Gold Points, will be extended to all wedding bookings made at Radisson Blu hotels across India during the campaign period.
The attendees got a chance to witness an exclusive line up of master classes by industry veterans who revealed some tips and tricks to the dream wedding.
“The Art of Weddings” is the luxury hotel brand’s collaboration with some of the country best-known names that excel in their field and have set some benchmarks.
Couture designer, Payal Singhal, who had presented “The Azure Collection” at the event, an exclusive line designed for Radisson Blu displayed the perfect bridal trousseau. Partnering with the campaign is renowned celebrity chef, Rakesh Sethi, who talked on creating an appropriate wedding menu for the coming season along with displaying his specially curated signature dishes.
Ramit Batra, acclaimed destination wedding photographer and storyteller, who ties together vibrant and colourful memories of weddings through his photography gave useful tips on preserving albums.
Another expert, Puneet Gupta, who is known for his exclusive wedding invitation designs talked on how to create an unforgettable destination wedding, shared tips on selecting an ideal wedding invitation and also spilled some secrets on identifying latest trends in gift packing, styles.
Jewels D’Allure brought personalised, high-end jewellery and Eclairs Cakes to the show. Leading make-up artist Kangana Kochhar participated in the New Delhi Fair to help would-be brides look their best on their special day and also talked about the latest trends in the makeup world.
Experiential workshops were also a key feature at the Wedding Fair.
Sandy Russell, vice president, commercial operations, Asia Pacific, Carlson Rezidor Hotel Group said, “India is a very important market for us where we are committed to strengthening our brand presence. The ‘Art of Weddings’ taps on the huge potential of the wedding market in India and is unique in its targeting, delivery and reach. The campaign is designed to create personalised wedding experiences and we are confident that the campaign will resonate strongly with consumers in the country.”
Raj Rana, chief executive officer, South Asia, Carlson Rezidor Hotel Group said, “We are excited to launch The Art of Weddings in India where we have Radisson Blu hotels located in primary and secondary cities. We believe that Radisson Blu with its service philosophy of ‘Yes I Can!SM is uniquely positioned to deliver a one-stop destination for all wedding needs of the Indian consumer. By introducing this campaign across all Radisson Blu hotels in India at one-go, we have ensured an inclusive, consistent and seamless experience for all guests looking to book their special occasion with us and we hope to leverage our strong brand presence across the country to maximise guest service.”
The most-talked about wedding packages include silver and gold tier options with highlights such as signature dishes by Rakesh Sethi, a complimentary upgrade to club CarlsonSM silver/gold status and exclusive offers with local sari houses, jewellers and florists. Couples who book a wedding at either Radisson Blu hotel New Delhi PaschimVihar or Radisson Blu Indore hotel during the ‘Fairs’ also stand a chance to win specially crafted Payal Singhal outfits worth INR 50,000 each.