Manish Arora to announce his first menswear launch

KOOVS.COM is glad to announce its collaboration with the country’s most celebrated fashion designer– Manish Arora, to launch his first ever menswear collection comprising of apparel and accessories. Known for bringing his genius to the eccentricity of design, the collection “Indian” by Manish Arora X KOOVS’ is a blend of multiple inspirations that are true to his signature style.

For KOOVS.COM, Manish has created an exclusive menswear collection of bold and edgy pieces. It is inspired by the dizzying graphics of Temari balls, a folk art form from Japan, the collection brings together busy prints with stripes and other geometric motifs. Keeping black, white and gold as a constant, each garment highlights a rich hue like emerald, fuchsia and electric blue.

“I chose to collaborate with a platform like KOOVS.COM in India to provide consumers an exclusive opportunity to own a signature Manish Arora product at accessible prices. We are essentially a women’s wear brand, so we thought it would be a great opportunity to cater to men for a change. We’ve incorporated a lot of lucid, colorful prints and graphics into the collection”, said Manish Arora. Indian by Manish Arora X KOOVS will launch on KOOVS.COM on 31^st of March, 2016.