The importance of high-quality and well-priced beauty products cannot be stressed enough. At first, these qualities could only be found in makeup sourced from abroad, but things have changed in recent years. One of these indie market disruptors is the brand RENÉE Cosmetics. Touted as one of India’s fastest growing beauty brands, the team at RENÉE is constantly working on launching unique and revolutionary products. Their success has made them popular in India, and now RENÉE is also available across the globe through its online presence.
“The idea was to reinvent beauty with high-quality, cruelty-free, and FDA-approved unique products. We wanted to inspire women to embrace their bold, ambitious personalities and let their glam speak for them, ushering in a new era in women’s perceptions of beauty. We provide women with new age makeup that is unrivalled in quality, colours, and elegance for all skin types and shades that women in India have. At RENÉE, we believe makeup is power. Hence, each of our goods fulfils your needs and satisfies your desires with the goal of empowering and inspiring you to embrace your beauty with greater confidence,” explains Aashka Goradia Goble, co-founder and CMO of the brand.
Goble believes that cosmetics can be a true liberator and a beautiful form of expressing oneself. Under her guidance, RENÉE Cosmetics takes inspiration from the ideals of timeless beauty and transforms them to meet the needs of the modern woman. “We are committed to empowering women to reinvent themselves, redefining how they desire to showcase their persona,” she says with pride.
Their widespread product range includes primers, concealers, foundations in both liquid and stick form, loose powders, makeup removing balms, makeup setting sprays, toners, face glosses with hyaluronic acid, lipsticks, lip stains, lip tinted oils, lip liners, eyeliners, kaajals, mascaras, false eyelashes, eyebrow growth roll-ons and eyeshadows. There are also skincare items like SPF 50 sunscreen sprays and serums.
Goble’s background as an Indian model and former television performer helped her in bringing the necessary intel to launch a top-notch makeup and skincare brand. Having walked the runway in several fashion shows and acted in several Hindi television series, she launched RENÉE Cosmetics with Ashutosh Valani and Priyank Shah, who also co-founded the brand Beardo.
Their latest launch in the line is RENÉE Everyday which combines makeup with skincare for quick, easy, and chic beauty essentials that are perfect for daily use. Goble shares, “This innovative collection is designed to seamlessly integrate skincare with beauty, providing a fresh, effortless look that enhances daily self-care routines. This range is specially crafted with Indian skin tones and weather conditions in mind, and features products with Vitamin C, hyaluronic acid and SPF, ensuring that your skin remains healthy and radiant throughout the day.”
She adds, “For young girls who are always on the move, RENÉE Everyday is the ultimate beauty companion. This range offers quick and easy application, allowing you to achieve a flawless look in minutes, no matter where you’re headed. With its lightweight formulas and long-lasting wear, women can confidently go on with their day without worrying about touch-ups or fading makeup. We wanted to create a range that not only looks good but feels good on your skin too. RENÉE Everyday offers effortless beauty for all young women without compromising on your skincare routine. With shades that complement Indian skin tones, formulas and textures perfect for our climate, and nourishing ingredients, we are introducing this range to help you achieve a flawless look quickly and effortlessly.”
The RENÉE Everyday range includes a variety of essential products such as matte lipsticks, eyeliners, matte liquid lipsticks, eyeshadows, lip glosses, primer, and compacts, all crafted with high-quality ingredients for long-lasting wear and exceptional coverage.
Another recent product drop that has become very popular is the brand’s Midnight Kohl Pencil, to promote which they roped in actor Mrunal Thakur. “Her natural beauty and versatile acting talent make her a perfect fit for RENÉE. Further, her growing fanbase and relatable charm resonate with the brand’s vision of empowering women through everyday makeup essentials,” Goble claims.
The RENÉE Midnight Black Kohl Kajal Pencil has been formulated to be long-lasting and provide intense eye definition. For most Indians, a good kajal is an indispensable product, yet if the quality isn’t top notch, the product can either smudge or have no pigment at all. The Midnight Kohl Pencil from RENÉE delivers intense color that lasts up to 24 hours. The product is also enriched with vitamin E for added nourishment. According to Goble, “It’s a game-changer for anyone who loves the look of bold, defined eyes without the hassle of frequent touch-ups or panda eyes. Its smudge-proof formula and smooth application make it a must-have for creating a variety of looks, from subtle to dramatic. We are delighted to have Mrunal Thakur, who personifies the elegance and relatability that represents RENÉE perfectly. RENÉE believes that makeup should be a source of everyday confidence, and this TV commercial with Mrunal is a celebration of that message.’’
Noor Anand Chawla pens lifestyle articles for various publications and her blog www.nooranandchawla.com.