In a move towards furthering electric mobility beyond metro cities to tier 1 and 2, Wardwizard Innovations & Mobility one of the leading manufacturers of electric two-wheelers under the brand ‘Joy e-bike’ and three-wheelers under the brand ‘Joy e-rik’ in India, has expanded its footprint by launching 156 exclusive distributor showrooms across 21 states in the country. This is in addition to 750+ touchpoints across India and marks the successful execution of the first phase of expansion in line with the company’s goal of offering products and services while keeping consumers at the centre.
Recently, Wardwizard Innovations also inaugurated their new assembly line facility for electric two-wheelers in Deoghar, Jharkhand to complement the currently operating factory in Vadodara, Gujarat. The company will commence the assembly of its high and low-speed electric two-wheelers at the new facility, with an initial annual target of more than 20,000 units to cater to the growing demand in the Eastern and Northern regions of India, as well as the export market in Nepal. To ensure availability of the models, the exclusive distributor showrooms are located in Maharashtra, Gujarat, Rajasthan and Madhya Pradesh in the West while in the North it has showrooms in Delhi, Chandigarh, Punjab, Jammu & Kashmir, Himachal Pradesh, Uttarakhand and Uttar Pradesh. In the east. Bihar, Jharkhand, Chhattisgarh, Odisha and West Bengal have showrooms while Tamil Nadu, Telangana and Andhra Pradesh in the South have ben added to the network.
The showrooms offer a comprehensive range of low and high-speed electric two-wheelers, including the recently launched Made in India product, MIHOS. “The milestone of inaugurating 156 distributor showrooms in record time is in line with our continuous endeavours to strengthen our distribution network and the larger value chain,” says Yatin Gupte, Chairman, and Managing Director of Wardwizard Mobility. As part of its gameplan, the company is nurturing strong relationships with dealers at the grassroots level, offering cutting-edge facilities and sales and service resources for seamless purchasing and ownership, even for customers in the most remote areas of the country.