NEW DELHI: A strong performance in India sales along with that in North and South America has pushed Hyundai Motor’s sales growth outside South Korea by 5.2 per cent in April 2024 to 282,107 units, the South Korean car major has reported in April 2024 global sales. “With the brand witnessing solid sales momentum in North and South America and India, Hyundai Motor sold 282,107 units outside of South Korea, a 5.2 per cent increase year-on-year. In April 2024 global sales totalled 345,840 units, a 3.3 per cent increase yoy,” the company said.
In South Korea, Hyundai Motor sold 63,733 units in April, a decrease of 4.4 per cent compared with the same month last year. Hyundai Motor’s SUV models collectively sold 20,314 units in the domestic market last month, while the Genesis luxury brand maintained solid momentum, with sales of 11,784 units. Hyundai Motor sold more than 19,000 electric vehicles (EVs) in April worldwide, maintaining the EV sales momentum and solidifying its electrification leadership in the global market. To cope with business uncertainties, Hyundai Motor plans to strengthen its production and sales system to suit demand and respond flexibly to changes in regional markets. The company also plans to enhance its electrification leadership by launching competitive new models and expanding its EV and hybrid lineups.
Meanwhile, Hyundai Motor India launched its latest multi-channel media campaign for EXTER, titled ‘Dil mein Bas Jaye EXTER’ as part of its innovative marketing strategies and customer-centric approach. . The campaign, featuring a series of six quirky films, aims to significantly enhance brand recall and generate buzz surrounding the EXTER while effectively highlighting its key safety, convenience and comfort features like six Airbags standard with 40+ safety features, paddle shifters, sunroof, cruise control, hill assist control, and more. The TVCs incorporate carefully curated regional nuances to resonate deeply with diverse audiences, ensuring a powerful and lasting impact that transcends cultural boundaries.
“With a focus on creating high brand recall and amplifying awareness about EXTER, these TVCs effectively communicate the unique value proposition of our SUV by leveraging humour and relatable narratives while establishing an enhanced regional connect through Hindi, Tamil, Malayalam, Kannada, Telugu, Marathi and Bengali languages,” says Virat Khullar, AVP & Vertical Head, Marketing, HMIL.