MUMBAI: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the brand name of its newest SUV; called the Mahindra ‘Thar ROXX’. Known for setting new standards in the automotive industry and as the manufacturer of authentic SUVs, Mahindra’s latest offering is – ‘THE’ SUV – a vehicle designed and engineered to offer an unmatched blend of sophistication, performance, presence, safety, and technology. The ‘Thar ROXX’ expands the Thar portfolio.
*’THE’ SUV: Designed and engineered to offer an unmatched blend of sophistication, performance, presence, safety, and technology, making the Mahindra ‘Thar ROXX’ – ‘THE’ SUV.
* ‘THE’ Icon: Solid as a rock, the ‘Thar ROXX’ embodies the personality of a rockstar, with the ‘X’ factors of sophistication and performance.
* ‘THE’ Premium Quotient: Offering cutting-edge innovations, superior design, exceptional ride quality and comfort, the ‘Thar ROXX’ will deliver ‘THE’ premium quotient.
* Expanding the Portfolio: The Mahindra ‘Thar ROXX’ will further strengthen the already strong Thar brand, empowering customers to ‘Explore The Impossible’ with luxury and be a part of the Thar lifestyle.
Veejay Nakra, President, Automotive Sector, M&M Ltd., said, “The ‘Thar ROXX’ with its distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety is ‘THE’ SUV.
While retaining the core attributes of the iconic Thar the ‘Thar ROXX’ represents the larger-than-life personality of a rockstar and will disrupt the SUV category.”