While dressing up for work, a social occasion or a day of running errands, you cannot deny the charm of Indo-western clothing. A homegrown fashion label that checks all these boxes is trueBrowns. This urban ethnic lifestyle brand founded by Udita Bansal, offers versatile clothing that is inclusive and can be worn by people of all shapes and sizes. Its designs are rooted in Indian craftsmanship and the use of Indian textiles.
Bansal shares, “true- Browns celebrates the contrast of classic elegance and contemporary styling by creating ensembles that reflect a unique combination of tradition, style, vibrant energy, and grace. With a simple and minimal design language, the modern silhouettes are sizeinclusive and flatter Indian body types. Each product transcends seasons with timeless elegance and is consciously crafted in India with a strong vendor network across the country.”
The brand’s latest Spring- Summer collection, titled Qala, is designed for the versatile woman who wears her Indian identity on her sleeve even at the workplace. Bansal explains, “Workspaces today are no longer confined to traditional offices. They have transformed into dynamic environments which include creative studios, bustling workshops, and inspiring retreats. Recognizing this shift, trueBrowns presents its new collection, Qala, which is a refined and elevated take on contemporary dressing, designed for individuals who turn their passion into purpose.”
The new collection is made with 100 percent pure cotton and breathable fabrics that are super comfortable to wear in all climatic conditions. They are made with low-wrinkle fabrics and in flowy silhouettes to allow ease of movement. Hence, they are comfortable to wear during travel or through long work hours. Elements like collars, front-open styles and functional pockets further enhance the versatility of these outfits. The signature motifs and prints, which have been designed in-house, add another dimension to appeal to the fashion conscious crowd.
“The collection embraces a harmonious mix of bold and delicate elements, striking the perfect balance between modernity and timeless appeal. Building upon the signature elegance of previous trueBrowns collections, Qala takes the designs further with enhanced detailing, refined craftsmanship, and a more dynamic interplay of prints and textures. From geo-prints that redefine contemporary dressing to sleek stripes with vibrant pops of colour, each piece reflects a distinct narrative. The white capsule exudes effortless elegance, while floral delicacy introduces delicate embroidery symbolizing renewal and new beginnings. The range called symphony of symbols makes a statement with quirky geometric embroidery, and peek-a-boo plays with schiffli embroidery in classic black and white. To round off thecollection, vibrant solids offer smart silhouettes in refreshing hues at an accessible price point,” says Bansal.
She further adds, “Qala by trueBrowns captures the essence of effortless style and confidence for the modern woman. These timeless pieces are designed for versatility. They seamlessly transition from day to evening and work to leisure. Their colour palette, ranging from soft pastels to bold, energetic hues, embodies the vibrance of summer while ensuring easy wearability across different occasions.”
The collection includes kurta sets, blazer co-ords, flared pants, and breezy dresses in bold geometric prints with intricate embroidery and elegant silhouettes. There are also polished collared styles and cuffed sleeves for a touch of sophistication, and the newly introduced skirt and shorts co-ord sets are ideal for summer dressing.
With inclusivity being its core principle, the brand offers high-quality apparel in a wide range of sizes at affordable prices. Bansal describes their design philosophy as minimal, timeless, conscious and inclusive. “It’s fused with an appreciation of Indian art, culture, and textile traditions,” she says. “Our clothes are for modern, fashion-conscious women from all walks of life. And with a unique combination of intuition and data, the products our designed to flatter the widest range of Indian body types, from 2XS to 6XL. Further, our vendors are our partners, each one dedicated to producing high quality items with conscious production processes and fair wages.”
Their flattering clothing is convenient for travel too, as is evident from the popularity of their Malang collection. Bansal describes, “Whether you are exploring new
It is evident that true- Browns’ clothing will appeal to those seeking style, comfort, and versatility. Whether you are looking to enhance your work wardrobe, need something chic for a festive occasion or simply embarking on a leisurely vacation, trueBrowns has many pieces for you to choose from. “Our collection is a tribute to individuals who embrace their individuality and take on every challenge with style and ease”, says Bansal with a smile.
Noor Anand Chawla pens lifestyle articles for various publications and her blog www. nooranandchawla.com