NCP (SP) plans leadership overhaul with younger faces

Leaders are acknowledging the necessity of evolving...

Swami Vivekananda: Struggle, Resilience, and Legacy

In honor of Swami Vivekananda’s birthday, celebrated...

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Brand Strategy: Elevate, Differentiate to Achieve Success

Imagine this: In 2018, a small startup called CraftBrews entered the highly competitive craft beer market. Despite their exceptional product, they struggled to gain...

Balancing brand and performance marketing in digital era

In the dynamic marketing realm, two prominent strategies have emerged as pillars: brand marketing and performance marketing. While both aim to catalyze business growth...

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