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During his travels in the Himalayas, Guru...

HINDUISM: When the Lord falls sick

The famous temple of Lord Jaggannath at...

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Brand Strategy: Elevate, Differentiate to Achieve Success

Imagine this: In 2018, a small startup called CraftBrews entered the highly competitive craft beer market. Despite their exceptional product, they struggled to gain...

Balancing brand and performance marketing in digital era

In the dynamic marketing realm, two prominent strategies have emerged as pillars: brand marketing and performance marketing. While both aim to catalyze business growth...

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