Gone are the days when access to high-quality makeup products was only possible when we travelled abroad. Now, homegrown indie brands are making a strong mark in this sector too. Of the brands to watch for, an exciting one is MARS Cosmetics. Founded by Manoj Sethia and with Abhishek and Rishabh Sethia acting as directors, this Delhi-based brand first entered the market in 2015.
“MARS is a beauty company which is dedicated to delivering top-notch products with an emphasis on affordability and accessibility. Our undying dedication to excellence is driven by a skilled and diverse team which harmoniously operates across marketing, e-commerce, customer specialisation, design, social media and finance. We put an abundant amount of resources into product development to create beauty solutions which are closely linked to the unique preferences of the Indian market,” explains Rishabh, the director and business administrator of MARS Cosmetics.
Speaking about the brand story, he says, “From the genesis of our story, we have emerged as visionaries, sculpting a distinct niche within the world of the beauty industry. Our gaze extends gracefully across both the direct-to-consumer (D2C) and business-to-consumer (B2C) segments. With a strong online presence on our official website as well as major e-commerce platforms like Amazon, Myntra, Nykaa, Tira, Meesho, Purplle and Flipkart, we ensure smooth accessibility. Swift deliveries are facilitated through Blinkit and Zepto, ensuring our products reach our customers in no time.”
“What sets us apart is our commitment to offering premium-quality makeup products that are designed specifically for Indian skin tones and preferences. Our product range spans eyes, lips, face, brushes and tools, each boasting a unique formulation. In terms of overcoming challenges in building brand loyalty, MARS Cosmetics has become one of the fastest-growing online cosmetic brands.”
“We are known for our dynamic presence in the beauty industry. MARS Cosmetics is a trendsetter which is deeply rooted in the cultural context of India. Our popularity among the 18 to 35+ age group is amplified through a strong social media presence. As we gear up for our further growth and expansion, MARS stands strong as a beacon of innovation and cultural resonance in the beauty landscape. At MARS Cosmetics, where beauty is for everyone. We started from humble beginnings and are on our journey to captivating people with our affordable, high-quality products. Our mission is to empower you to express your unique beauty with confidence and creativity. Join us as we inspire a new era of beauty, transforming standards and celebrating individuality across India.”
Claiming that the celebration of diversity and inclusion is in their DNA, the team behind MARS Cosmetics ensures that every client of theirs feels seen and valued. Rishabh explains, “We are forward-thinking and like to voice our ideas loud and proud. It’s our thing, breaking stereotypes and embracing fluidity. But labels aren’t our style. Our outlook is positive, experimentative, empowering, and retrospective because we believe in making a difference by our actions, no matter how small they might be.”
The team also prides itself on being creative and believe that everyone is creative in their own ways. They aim to arm their clientele with the confidence to be the way they want to be. They also understand the industry well. In keeping with their mandate of always providing excellent cosmetic products, MARS just recently launched their ‘Blush Hour Liquid Blushes’. Packaged in a sleek tube that allows for easy application, this liquid blush delivers a dewy-matte finish on the cheeks to enhance one’s natural beauty. It is ideal for adding a touch of radiance to your cheeks, and as the team believes, will soon become a must-have in your makeup routine. The shade options in this line include Dawn, Twilight, Sunkissed, Horizon, Dusk and Night Glow which range from peaches to pinks and purples.
Singing its praises, Rishabh says, “It offers effortless application, as it comes in a sleek tube with a precise applicator for easy and mess-free use. It has a dewy-matte finish which provides a unique combination of a dewy glow with a matte touch for a balanced, natural look. It is highly pigmented and delivers a rich, buildable colour that can be further intensified with additional layers. It is long-lasting and ensures your blush stays put throughout the day, giving you a fresh look from morning to night. And it also has a lightweight formula which feels weightless on the skin, offering comfortable wear without clogging one’s pores.”
“Here is why we believe all our customers will love this line of blushes,” shares Rishabh. “It offers a natural glow which enhances your cheeks with a healthy, radiant flush. There is buildable coverage which allows you to customize your look from just a subtle hint of colour to making a bold statement. Its versatile use makes it suitable for all skin types and occasions, whether a casual day or a glamorous evening event. Its formula is hydrating as it has moisturizing ingredients, and it is travel-friendly because of the compact tube which makes it easy to carry and apply on the go.”
Noor Anand Chawla pens lifestyle articles for various publications and her blog www.nooranandchawla.com.