With the festive season upon us in full stride, everyone is on the lookout for standout sartorial choices to flaunt their style. Tasva, a wedding and occasion wear brand launched by Aditya Birla Fashion Retail Ltd. (ABFRL) in collaboration with Tarun Tahiliani, offers numerous choices catering exclusively to the modern Indian man with great taste. In the words of the Tahiliani, Chief Design Officer of Tasva, “Focused on blending comfort with elegance, Tasva redefines traditional attire through its emphasis on craftsmanship and contemporary design.”
A select crowd was invited to the showcase of the brand’s latest autumn / winter 2024 wedding collection titled ‘BAARAAT by Tasva’ recently at Delhi’s Travancore Palace. Actor Ranbir Kapoor was the showstopper for the evening. He made a striking appearance in a blush pink sherwani. There were also kurtas, kurta bundi sets, Indo-western outfits, footwear, and accessories on display.
“The ‘BAARAAT’ by Tasva collection was inspired by the lively and vibrant Indian wedding procession, reimagined as a fashion showcase that spotlighted the groom,” shares Tahiliani. The baaraat traditionally symbolizes the groom’s joyous arrival at the wedding, and that concept was explored quite literally in this fashion show with all the models breaking out into exuberant dance at the very end.
Embodying the style and charisma of a Tasva man, Ranbir Kapoor reflected, “Stepping onto the runway in the BAARAAT collection was an exhilarating experience, celebrating the fusion of traditional and modern flair! Today’s grooms are more than just part of the ceremony – they are the heart of the story. This collection gave them the opportunity to express their individuality while honouring their roots. With its luxurious textures and bold silhouettes, Tasva’s BAARAAT redefines menswear and ensures every groom’s journey is unforgettable!”
A number of other celebrities were also spotted walking the ramp. They included OTT star Vihaan Samat, comedian Anubhav Singh Bassi, Michelin star chef Suvir Saran and popular digital influencers, Mohak Narang, Manav Chhabra, Unnati Malharkar, and Apoorva (also known as ‘The Rebel Kid’). “Each of them embodied the spirit of the modern Indian groom in their own way, seamlessly blending tradition with contemporary style. Their presence added a youthful, dynamic energy to the show, making the ‘BAARAAT by Tasva’ event a true celebration of individuality and fashion. With their distinctive personalities, they captured the essence of Tasva’s ethos, making the event even more memorable for the audience,” claimed Ashish Mukul, Brand head, Tasva.
When asked about the thought process behind the collection, he shared, “The autumn / winter 2024 wedding collection presents an exquisite array of wedding wear designed for the modern Indian groom. This collection skilfully blends contemporary influences with traditional Indian artistry, drawing inspiration from Romanesque architecture, baroque opulence, and abstract art. Featuring intricate shikargah and phulkari motifs, the collection brings flora and fauna to life with aari work, mirror work, zardozi embroidery and pearl embellishments.”
The extensive selection on display consisted of contemporary silhouettes like the angrakha sherwani, tailored dinner jackets, and asymmetrical designs, signifying a modern take on tradition. The colour palette ranged from soft pastels like ivory, gold, lilac, salmon and jade to deep jewel tones ideal for an array of festive events.
“The great Indian wedding culminates in the actual ceremony and the heart of this is the groom. The modern groom, who comes with joy, modernity, and individuality. My vision blends traditional craftsmanship with contemporary tailoring, ease and comfort for a modern lifestyle, which allows the young man today to express their unique narrative through the refined silhouettes and artistry they have gotten accustomed to while wearing western clothes. You want Indian clothing to be supremely comfortable. The clothing isn’t just something to be endured, it’s something that’s worn for your most important day. It’s a statement of one’s self, crafted for a significant moment, and we know that the answer is Tasva,”says Tahiliani.
To this, Mukul adds, “As a brand, our goal at Tasva has always been to make designer Indian wear accessible to more customers. With our AW ’24 wedding collection, we are thrilled to offer modern grooms a stylish blend of tradition and contemporary flair. We are a brand for new age men who are looking for sophistication and elegance in their occasion wear – and our talented store stylists are always at hand to help each of them look their best. BAARAAT by Tasva represents the culmination of our team’s efforts in bringing this proposition alive for the upcoming wedding season and we are very excited to finally host it.”
Apart from pioneering the brand Tasva, ABFRL is part of a leading Indian conglomerate, the Aditya Birla Group. It holds the distinction of being India’s first billion-dollar pure-play fashion entity with a bouquet of leading fashion brands and retail formats under its wing. Its vast repertoire includes brands like Louis Philippe, Van Heusen, Allen Solly and Peter England which have been around for over 25 years. Pantaloons, one of India’s leading fashion retailers, also comes under their umbrella.
Their international brands include all the ones available at The Collective. They also have long-term exclusive partnerships with brands like Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and Galeries Lafayette. Their ethnic wear offerings include Jaypore, Tasva and Marigold Lane. The company also has strategic partnerships with designers Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi and House of Masaba. Their venture TMRW has given them a hold on the growing e-commerce market. Through their acquisition of 51 percent stake in TCNS Clothing Co. Ltd., they now have a stake in women’s apparel brands like W, Aurelia, Wishful, Elleven and Folksong as well.
Tasva’s festive collection can be bought at exclusive Tasva stores across India and online at www.tasva.com.
Noor Anand Chawla pens lifestyle articles for various publications and her blog www.nooranandchawla.com.