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WHAT TO SEE AT THE INDIAN DESIGN ID 2024

WHAT TO SEE AT THE INDIAN DESIGN ID 2024

Lest you thought the season of art and design was over with the culmination of the recently held India Art Fair, think again. Now, the NSIC Exhibition Grounds in New Delhi have been decked out for the 12th edition of the India Design ID taking place from the 15th – 18th of February.

In keeping with its mandate, the India Design ID brings together the best of the country’s decor and design under one roof. One can witness a melting pot of design ideas and trends, which are the vision of some of the brightest minds in architecture and interior design on a global scale. On display will be curated showcases of signature collections across furniture, lighting, interiors, kitchenettes, accessories, flooring and technology for your homes, spaces, and offices.

This initiative was taken by Ogaan Media, and has now successfully completed 11 editions. It has been described by industry experts as a convergence of the best in design, decor, and knowledge sharing, honouring outstanding talent in the industry. The event brings together the top names from the fields of architecture, decor, and design, who showcase their new design and decor launches, exclusive interiors collections, stunning installations, and offer personalised walkthroughs for potential clients.

“This year’s edition is poised to captivate enthusiasts with an exceptional line-up of home-grown and international design experts, providing an exclusive platform for participating brands to explore emerging trends, share innovative ideas, and engage in conversations that pave the way for the design community,” says Aashti Bhartia vicechairperson, Ogaan Media and one of the organisers.

She adds, “We are very excited about the exhibits and the speakers at ID 2024. There is so much that’s new this year — Ankon Mitra’s curation of paper artists from across the country in his exhibition titled ‘On Paper Of Paper’. It’s a first of its kind paper art and decor exhibit. This is our second time presenting the ‘Collectibles’ pavilion with great additions — Rooshad Shroff’s design studio, DeMuro Das and others return with exciting new pieces, Samuel Barclay’s Case Goods will be in the show for the first time, as well as work by Ashiesh Shah.

Pritzker prize winner Peter Zumthor’s conversation with Bijoy Jain at ID Symposium is also something any architecture and design enthusiast wouldn’t want to miss.” To this, Preeti Singh, brand director of India Design ID adds, “This year, ID is even bigger and better. We are merely keeping up with the huge strides that the Indian design industry is making. An exciting part of the show is the ideas exchange forum which is going to see some brilliant and talented design voices from around the world.”

Misha Bains, head of strategy and curator, India Design ID, further shares, “The 12th edition of India Design ID is curated to spotlight the best in design, craft and techniques from India and across the globe. Every segment of the show highlights a different aspect of design and innovation, it’s all about discovery this year.” Here is everything you should watch for at the India Design ID 2024: ID Exhibit: This is the main tent which features the work of renowned Indian and international brands.

The most interesting things to watch for in this edition include exhibits focussing on the contribution of AI to design, furniture that is made with zero-impact for a sustainable future, a promotion of biophilic features in design so one can bring the outdoors in, the use of innovative materials to help achieve these goals, and the importance of bespoke contemporary interior design in today’s context. ID Symposium: An arena dedicated to discussion. Here, talks and presentations by important members of the design fraternity will be conducted.

It is a wonderful chance to interact and learn from luminaries of the industry, including Pritzker prize-winning architect Peter Zumthor, Odile Decq, Joe Doucet, Sumayya Vally, Ambrish Arora, Raghu Rai, Sunil Munjal, and Kate Malone, among others. In addition to this, the ID Collectibles Talk this year will feature Maria Porro, who is the President of the prestigious global design event Salone Del Mobile.

ID Honours: This award ceremony recognizes and lauds the work of India’s top 50 architecture and design projects. ID Collectibles: This segment, which was introduced just last year, showcases the best of contemporary design with traditional craftsmanship, offering a glimpse into the ever-evolving design scene of India. There are new pavilions this year so visitors can have an enhanced experience. Exclusive Exhibition: Titled ‘On Paper Of Paper’, this exhibition by Ankon Mitra in collaboration with Apparao Galleries is unique as it is dedicated solely to paper.

Curated by celebrated architect and practising sculptor, Ankon Mitra, it brings together over 70 artists from across the country, presenting their paper works as installations, hanging pieces, and wall art. The theme of the exhibition is ‘Paper-Dashavatar’, and it draws inspiration from Lord Vishnu’s many avatars as documented in Vedic lore. On display will be works by artists who focus on sculpting and manipulating paper or paper-based materials to create murals, 3D sculptures and installations.

There will also be paper ‘studies’ and ‘experiments’ by artists and designers who usually work with other materials. Some architects will work prominently with paper to create works of significant scale or paper models of built and unbuilt architectural proposals. Designers will also create unconventional and interesting products and expressions with paper. At the heart of any good exhibition, are its participants. We speak to a few to gauge their experience this year.

Ramesh Bhandari, the director of A-Class Marble says, “India Design ID is an invaluable platform that intertwines design, creativity and the fine art of craftsmanship. It serves as a nexus where innovative design concepts foster inspiration and collaboration within the industry. We feel honoured to be part of it.” “We launched Wriver at India Design (ID) in 2021 — so it will always hold a special place in our hearts.

Now, in our third year, we have expanded beyond indoor furniture, venturing into the realm of outdoor, upcycled collections. This shift embodies our commitment to accessible luxury and innovation, ensuring each piece resonates with emotion and purpose,” shares Sajal Lamba, cofounder, Wriver. Noor Anand Chawla pens lifestyle articles for various publications and her blog www.nooranandchawla.

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