India’s biggest obstacle run, with over 25,000 participants arriving in Delhi from across the country, is set to host its grand finale’ this coming weekend. India’s leading participative sports firm is all setup to host its thrilling edition of the Maruti Suzuki Swift Devils Circuit in Delhi NCR. The finale event of the 6 city season will be held in Sector 96, Noida Expressway on 13th March, Sunday. The Season which started in October 2015 has seen participants struggling their way to the top spot in Hyderabad, Bangalore, Chennai, Mohali and Mumbai. The present season will conclude one male and one female participant as winners summing up their performance on the basis of all 6 editions.
Both the winners will take home a brand new Maruti Suzuki Swift each, the biggest prize so far offered in any participative sports challenge in India. Maruti Suzuki SWIFT Devils Circuit has gained pace and sui generis running concept both in context of editions as well as participants. It approves participation from individuals across different age groups (16-70) and fitness levels with an incredible 35% representation of women.
The concept allows everyone to see what they are capable of against highly challenging conditions which demands sheer perseverance. Participants have the option of choosing from amongst the competitive and non-competitive categories.
Dashing through the 5-km long track wreathed with authentic 15 military style obstacles, including high net walls, barbed wire, tons and tons of ice and much more, giving an exhilarating experience. The unique model involves a lot of interaction and companionship between runners as they tackle a running track interspersed with galvanic and thrilling challenges. The co-founder Adnan Adeeb and Zeba Zaidi intent to motivate the people towards participation in sports and introduced themselves to innovative sports that allow people to enjoy exceptional experiences. Adnan believes “Volano aims to make Maruti Suzuki Swift Devils Circuit finale edition in Delhi NCR a landmark race for the sports enthusiasts continuously engaging with our burgeoning tribe of Devils layers, to make it a bigger and better experience year on year.”
Sharing the same thought Mr. R.S. Kalsi, the Executive Director-Sales and Marketing MSIL commented “We truly believe in the potential of Maruti Suzuki Swift Devils Circuit and find tremendous synergies between our two brands. Maruti Suzuki Swift Devils Circuit is designed to appeal to the young and Vibrant India. Brand like the Swift have a cult following among the youth and beyond. Our endeavour is to create platforms that lets young aspiring Indians to break free from the mundane, explore newer avenues, innovate and challenge their limits their by letting them pursue their passion and emerge as winners. With a focus on celebrating our customer performance, we feel that Maruti Suzuki Swift Devils Circuit is the right platform for this engagement and shall work as a team towards a bigger and better future for both brands”.
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